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{"id":46,"date":"2021-06-18T06:21:21","date_gmt":"2021-06-18T06:21:21","guid":{"rendered":"http:\/\/azipit.co.za\/mall-ads\/?post_type=offering&p=46"},"modified":"2025-07-25T08:44:59","modified_gmt":"2025-07-25T08:44:59","slug":"mall-tv","status":"publish","type":"offering","link":"https:\/\/lion-test-sites.co.za\/mall-ads\/offering\/mall-tv\/","title":{"rendered":"MALL TV\u2122"},"content":{"rendered":"\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

MALL TV\u2122<\/h1>\n\n\n\n

A digital place-based network that broadcasts to shoppers in captive environments, where dwell time and frequency ensure content is not only viewed but remembered. Flighted across 36 malls nationwide, the channel offers a mix of entertaining, informative content and advertising.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Mall TV\u2122 is supported by a live News24 sport and news feed that keeps shoppers informed whilst conducting their shopping journey. Mall specific, hyper-localised content is part of the content mix, keeping information relevant to the targeted consumer. As an impactful digital platform, Mall TV\u2122 elevates brand engagement in a visually appealing manner within the right context.<\/p>\n\n\n\n

Mall TV\u2122 allows advertisers the ability to broadcast engaging, high-interest category content including lifestyle, fashion, sport & news. Screens are strategically situated within high foot traffic environments with excellent levels of viewability, providing effective visibility and reach to targeted and potential audiences.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Our Presence<\/strong> <\/h2>\n\n\n\n
<\/div>\n\n\n\n
\n
\n
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\"\"<\/figure>\n<\/div>\n\n\n

Covers 9<\/mark><\/strong> main economically active and growing provinces<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

36<\/mark><\/strong> <\/strong>key malls in high dense catchment areas<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Representing Average 35 million VACs\/Impressions<\/strong> per month<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Why Mall TV\u2122 works<\/strong><\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
\n
\n
\n
\n
\"\"<\/figure>\n<\/div><\/div><\/div>\n\n\n\n

Visibility Adjusted Contacts (VACs) tracking enabled<\/strong><\/strong><\/h4>\n\n\n\n

Providing real-time, accurate, and verified audience measurement.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

BRAND BUILDING<\/strong><\/h4>\n\n\n\n

High traffic and dwell time zones with excellent viewability offer high frequency, targeted reach & elevated recall.<\/p>\n<\/div><\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

AMPLIFICATION<\/strong><\/h4>\n\n\n\n

Mall TV\u2122 is a cost-effective digital place based television network, amplifying & providing incremental reach to ATL campaigns.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

TARGETING<\/strong><\/h4>\n\n\n\n

Mall TV\u2122 targets the growing middle market shoppers segment close to the point of purchase.<\/p>\n<\/div><\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

PRODUCTS & SERVICES<\/strong><\/h4>\n\n\n\n

Effectively communicate price & product promotions to convert potential consumers into clients.<\/p>\n<\/div><\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

INFLUENCE<\/strong><\/h4>\n\n\n\n

Mall TV\u2122 drives feet to stores while influencing decisions making in the last window of opportunity along the consumer journey.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

MALL TV\u2122 A digital place-based network that broadcasts to shoppers in captive environments, where dwell time and frequency ensure content is not only viewed but remembered. Flighted across 36 malls nationwide, the channel offers a mix of entertaining, informative content and advertising. Mall TV\u2122 is supported by a live News24 sport and news feed that […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"class_list":["post-46","offering","type-offering","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/offering\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/offering"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/types\/offering"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/media?parent=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}