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Deprecated: Return type of Ai1wm_Recursive_Exclude_Filter::accept() should either be compatible with FilterIterator::accept(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/liontestsitesco/public_html/mall-ads/wp-content/plugins/All-In-One-WP-Migration-With-Import-master/lib/vendor/servmask/filter/class-ai1wm-recursive-exclude-filter.php on line 37

Deprecated: Return type of Ai1wm_Recursive_Newline_Filter::accept() should either be compatible with FilterIterator::accept(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/liontestsitesco/public_html/mall-ads/wp-content/plugins/All-In-One-WP-Migration-With-Import-master/lib/vendor/servmask/filter/class-ai1wm-recursive-newline-filter.php on line 28

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{"id":2546,"date":"2025-04-23T07:11:08","date_gmt":"2025-04-23T07:11:08","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/mall-ads\/?page_id=2546"},"modified":"2025-04-23T13:11:11","modified_gmt":"2025-04-23T13:11:11","slug":"protrack","status":"publish","type":"page","link":"https:\/\/lion-test-sites.co.za\/mall-ads\/protrack\/","title":{"rendered":"Protrack"},"content":{"rendered":"
\n
\"\"<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

THE FUTURE OF AUDIENCE MEASUREMENT IN dOOH<\/h2>\n\n\n\n

To keep with global standards, Visibility Adjusted Contacts (VACs) or Impressions, have been adopted in South Africa.<\/p>\n\n\n\n

Providing real-time, accurate and verified audience measurement.<\/p>\n\n\n\n

Counting People linked to sensor data In the proximity to the screen<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n

Wi-Fi sensors connected to the DPBNs & Large format digital screens in<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Airports<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Malls<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Taxi Ranks<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Train Stations<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Bus Stations<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Golf Courses<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Pharmacy<\/p>\n<\/div>\n<\/div>\n\n\n\n

Individual activity and movement is recorded<\/strong> 360 degrees and up to 70m2<\/sup><\/strong><\/p>\n\n\n\n

Sensors pick up movement <\/strong>as well as the direction of the movement <\/strong>in front of the screen<\/p>\n<\/div><\/div>\n\n\n\n

\n

Improved dOOH metric calculations<\/h2>\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Visibility Adjustment<\/h4>\n\n\n\n

Calculations based on real dwell time <\/strong>for the transit segment<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

ROTS<\/h4>\n\n\n\n

Improve  ROTS calculation based on the distance to the screen <\/strong>and direction of movement<\/strong><\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Impressions<\/h4>\n\n\n\n

Improve impressions calculation based on dwell time near screen<\/strong><\/p>\n\n\n\n

Improve impressions calculation based on distance to screen for staying audience<\/strong><\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Effectiveness of campaign<\/h4>\n\n\n\n

Live<\/strong> Reach &<\/p>\n\n\n\n

Frequency data<\/p>\n<\/div>\n<\/div>\n\n\n\n

Individual activity and movement is recorded<\/strong> 360 degrees and up to 70m2<\/sup><\/strong><\/p>\n\n\n\n

Sensors pick up movement <\/strong>as well as the direction of the movement <\/strong>in front of the screen<\/p>\n<\/div><\/div>\n\n\n\n

\n
\n
\n

VISIBILITY ADJUSTED CONTACT (VAC)<\/strong><\/h3>\n\n\n\n
    \n
  1. Total Footfall<\/li>\n\n\n\n
  2. Total Traffic (OTS)<\/li>\n\n\n\n
  3. Viewable Impressions (ROTS)<\/li>\n\n\n\n
  4. Viewed Impressions (VAC)<\/li>\n<\/ol>\n\n\n\n

    <\/p>\n<\/div>\n\n\n\n

    \n
    \"\"<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    THE FUTURE OF AUDIENCE MEASUREMENT IN dOOH To keep with global standards, Visibility Adjusted Contacts (VACs) or Impressions, have been adopted in South Africa. Providing real-time, accurate and verified audience measurement. Counting People linked to sensor data In the proximity to the screen Wi-Fi sensors connected to the DPBNs & Large format digital screens in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2546","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/pages\/2546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/comments?post=2546"}],"version-history":[{"count":16,"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/pages\/2546\/revisions"}],"predecessor-version":[{"id":2584,"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/pages\/2546\/revisions\/2584"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/media?parent=2546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}