\t\t\t\tMall Ads\u2122 has partnered with Street Network to bring advertisers more impactful, more strategic opportunities to target shoppers in the mall environment. <\/em><\/strong><\/p>\n

Advertisers will now be able to take advantage of mini-billboards and branded pole ads within the parking areas of selected malls in Gauteng, KwaZulu-Natal and Western Cape. The new advertising platforms have been strategically placed, using EMM (Environment Media Mapping) in the parking lot areas of specific malls within the SA Corporate Real Estate retail portfolio.<\/p>\n

The partnership brings innovation to the Mall Ads\u2122 media offering, and it furthermore reinforces the company\u2019s ability to deliver greater value to consumers, retailers and mall management.<\/p>\n

Says Jonathan Everest, Head of Sales Street Furniture at Street Network: \u201cWe\u2019re excited to be partnering with Mall Ads\u2122 on our product offering, and the wide range of consumer segments offered by SA Corp\u2019s portfolio ensures that all advertisers have a more diversified service, value and offering.\u201d<\/p>\n

In the retail environment, mall parking facilities provide an ideal environment for media and advertising. The partnership between Mall Ads\u2122 and Street Network has unlocked this potential and provides brands with new platforms on which to communicate with targeted consumers and drive the decision-making process on the path to purchase.<\/p>\n

\u201cOut of Home plays a natural and accepted role in the urban landscape and therefore it is part of the daily lives of consumers. Its physical presence in the real world means it cannot be blocked like online ads. Small-format OOH such as the new mini-billboards and pole ads from Mall Ads\u2122, provide both the coverage and the scale needed to attract targeted consumers not only close to, but also directly on the route to purchase,\u201d continues Everest.<\/p>\n

\u201cResearch collected by the UK\u2019s Outdoor Media Centre (OMC) shows that outdoor advertising is the advertising medium most seen by shoppers in \u2018the last window of influence\u2019 before shopping. We\u2019re excited to be offering advertisers the possibility of reaching consumers within this window, within metres of entering a shopping environment.\u201d<\/p>\n

OOH is contextually relevant \u2013 delivering the right message, at the right time and place, to the right audience. By advertising within mall parking environments, brands are able to take full advantage of this, and drive awareness at a moment when consumers are truly in an acquisitive state of mind.<\/p>\n

To find out more about how these new offerings can help you reach consumers on route to purchase, contact Jonathan Everest on 011 234 7861 or jonathane@on.co.za<\/a> or go to www.Provantage.co.za\/Mall-Ads<\/a> or @ProvantageSA<\/a> on Twitter.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

Mall Ads\u2122 has partnered with Street Network to bring advertisers more impactful, more strategic opportunities to target shoppers in the mall environment. Advertisers will now be able to take advantage of mini-billboards and branded pole ads within the parking areas of selected malls in Gauteng, KwaZulu-Natal and Western Cape. The new advertising platforms have been […]<\/p>\n","protected":false},"author":2,"featured_media":1448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mall-ads"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/posts\/1447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/comments?post=1447"}],"version-history":[{"count":0,"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/posts\/1447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/media\/1448"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/media?parent=1447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/categories?post=1447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/tags?post=1447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}