In line with global out of home trends and to provide advertisers with leading solutions, Mall Ads\u2122<\/a> has launched Mall TV\u2122. The digital place based television network flights on strategically placed screens at key high footfall sites across the country. The new platform offers both retailers within malls as well as national and international brands the opportunity to effectively drive price, place and product.<\/p>\n\n\n\n Mall TV\u2122 is the first of its kind in South Africa, and will raise the bar in terms of innovation and advertising opportuneness and influence within the mall environment. Mall TV\u2122 fits seamlessly in the shopping journey, and effectively disrupts to bring consumers content that is relevant and brand messaging that is influential.<\/p>\n\n\n\n The growth of digital networks internationally has been phenomenal with digital networks touted as the new mass media. In fact, research projections show that DOOH revenues will account for one quarter of global OOH revenue by the year 2020, with digital revenue penetration in South Africa achieving 33.1%. South Africa will experience the highest rate of digitisation in Africa, also exceeding several mature European markets.<\/p>\n\n\n\n John Faia, GM: Mall Ads\u2122 is excited to be bringing Mall TV\u2122 to clients and brands seeking alternative, engaging ways to converse with consumers. \u201cDigital media growth is outpacing conventional media platforms and the proliferation of DOOH is making it easier to present dynamic campaigns to consumers. Mall TV\u2122 offers an innovative way to build brands and grow reach and frequency in an ever-fragmenting media landscape. What\u2019s more, Mall TV\u2122 flights within the mall environment, the last point of influence before a consumer makes a purchase.\u201d<\/p>\n\n\n\n Mall Ads\u2122 is a division of Provantage Media Group<\/a> – a seasoned veteran in digital media with another 3 highly effective and efficient networks in the stable, namely TRANSIT.TV<\/a>\u2122, Airport.tv\u00ae<\/a> and Golf.TV\u2122.<\/a> Provantage Media Group boasts ten years\u2019 experience in place-based television channels and Mall TV\u2122 benefits enormously from this infrastructure, capacity and know-how. One of the key benefits of these digital out of home networks is that they reach viewers in environments that are captive and where the tune-out factor is very low. Airport.TV\u00ae flights to an audience of 3,4 million per month; TRANSIT.TV\u2122 to 13 million viewers per month and Golf.TV\u2122 to 374 000 viewers every month.<\/p>\n\n\n\n Building Brand Equity and Delivering Impact<\/strong><\/p>\n\n\n\n A recent study carried out in Manchester by Neuro-Insight has revealed that full motion digital out of home (DOOH) advertising is 2.5 times more effective than static sites. It also showed that online video performed better when DOOH was included as part of the media plan. The results also indicated that full motion DOOH has a comparable impact to television and has the capability to build brand equity rather than just deliver a brand impact. (https:\/\/www.prolificnorth.co.uk<\/a>)<\/p>\n\n\n\n Relevant, engaging content<\/strong><\/p>\n\n\n\n The Channel is a mix of advertising and localised content, supported by News24.com<\/a> live sport and news feeds to provide shoppers with up to date news whilst on their shopping journey. Mall Specific content is also on offer, ensuring that shoppers are kept well-informed about activities available at their chosen shopping destination.<\/p>\n\n\n\n Advertising Packages<\/strong><\/p>\n\n\n\n Packages are available to advertisers wanting to effectively extend their advertising and marketing campaigns to reach shoppers when they are open to brand messaging and influence. For more information contact: Bonga Sibisi on 0861 776 826 or bonga@azipit.co.za<\/a>. Visit the Mall Ads\u2122 Website www.provantage.co.za\/mall-ads<\/a> or follow on Twitter @ProvantageSA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Mall Ads\u2122 is once more expanding its service offering to add to its current wide range of static media, non-GLA solutions and Activation platforms in malls. In line with global out of home trends and to provide advertisers with leading solutions, Mall Ads\u2122 has launched Mall TV\u2122. The digital place based television network flights on […]<\/p>\n","protected":false},"author":2,"featured_media":1462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mall-ads"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/posts\/1458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/comments?post=1458"}],"version-history":[{"count":0,"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/posts\/1458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/media\/1462"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/media?parent=1458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/categories?post=1458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/mall-ads\/wp-json\/wp\/v2\/tags?post=1458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Mall](\"http:\/\/azipit.co.za\/mall-ads\/wp-content\/uploads\/2018\/08\/Mall-TV_2-Web-1024x768.jpg\")
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