\t\t\t\tStudies show that 85% of consumers like to touch and feel a product before buying it. With this insight, Ford showcased its new high-end models at East Point Shopping Centre<\/a> in Boksburg, Ekurhuleni. <\/em><\/strong><\/p>\n Brands need to focus on experiential campaigns that resonate with and are relevant to a specific target market and the Ford campaign not only captured consumer attention but successfully extended brand awareness into the social media sphere. The cars were positioned in the Pick n Pay court, which enjoys an extremely high footfall, and shoppers made a point of stopping to take a selfie with the cars.<\/p>\n Bonga Sibisi, Account Manager at Mall Ads™ explains that effective marketing within the mall environment is hugely determined by larger consumer trends and that they tapped into this in order to increase brand awareness and affiliation for Ford<\/a>. \u201cChanging shopper trends determine the retail landscape \u2013 who shops where, for how long and expectations \u2013 and this in turn determines brand engagement. When it comes to big-ticket items such as cars, influencing a purchasing decision starts long before a consumer enters the dealership. It\u2019s about talking to the right audience in the right place and at the right time,\u201d explains Sibisi.<\/p>\n