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{"id":2032,"date":"2021-07-09T11:57:46","date_gmt":"2021-07-09T11:57:46","guid":{"rendered":"http:\/\/azipit.co.za\/mall-ads\/?p=2032"},"modified":"2021-07-29T13:35:11","modified_gmt":"2021-07-29T13:35:11","slug":"mall-ads-re-launches-mall-tv-for-mass-market-audience","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/mall-ads\/mall-ads-re-launches-mall-tv-for-mass-market-audience\/","title":{"rendered":"MALL ADS RE-LAUNCHES MALL TV FOR MASS MARKET AUDIENCE"},"content":{"rendered":"\n

Mall Ads\u2122<\/a> has re-launched Mall TV\u2122, with a renewed focus on targeting the mass market segment of the South African population.<\/p>\n\n\n\n

According to recent PQ Media<\/a> studies, all Digital OOH (DOOH) media silos are on a steady growth trajectory year-on-year, with digital place-based networks at the forefront of that growth, whilst also being the digital OOH medium leader.<\/p>\n\n\n\n

Further, that research shows that digital place-based networks are growing at a compound annual growth rate of 13.6% for the period 2017-2022, compared with growth of 10.7% it experienced between 2012 and 2017.<\/p>\n\n\n\n

\u201cDigital media growth is outpacing conventional media platforms and the proliferation of DOOH is making it easier to present dynamic campaigns to consumers,\u201d says Mzi Deliwe, Deputy CEO of Provantage Media Group<\/a> and Director of Mall Ads.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

MALL TV<\/strong><\/p>\n\n\n\n

Mall TV is a digital placed-based network in mass market shopping centres, targeting shoppers close to point of purchase and thereby directly influencing purchase decision making.<\/p>\n\n\n\n

The network flights on strategically-placed screens at key high footfall sites and dwell zones in malls across the country. The platform offers retailers within malls, as well as national and international brands, the opportunity to effectively drive price, place and product.<\/p>\n\n\n\n

Mall TV fits seamlessly in the shopping journey, and effectively disrupts to bring consumers content that is relevant and brand messaging that is influential. It also offers advertisers a captive shopper audience.  <\/p>\n\n\n\n

\u201cMall TV offers an innovative way to build brands and grow reach and frequency in an ever-fragmenting media landscape,\u201d says Deliwe. \u201cWhat\u2019s more, Mall TV flights within the mall environment, the last point of influence before a consumer makes a purchase.\u201d<\/p>\n\n\n\n

How MALL TV Works<\/strong><\/p>\n\n\n\n

Mall TV is a mix of brand adverts and content.<\/p>\n\n\n\n

\u201cThe content has to supplement the mall experience, so the focus is very much on broadcasting relevant, high interest content that adds significant value to shoppers and their shopping experience,\u201d says Deliwe.  In addition to brand adverts and content, stores situated within the mall can take advantage of on-screen directional messaging to drive shoppers directly to the physical store location.   <\/p>\n\n\n\n

30-second adverts are available for interested clients and brands at frequencies of twice or four times an hour. In addition, a \u2018wrapped advertising package\u2019 offers strategic brand messaging placement alongside the network\u2019s sports and news content.  <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mass Market<\/strong><\/p>\n\n\n\n

Mall Ads has conducted extensive research into the South African mall space and believes there is great synergy between the Mall TV offering and a mass market audience \u2013 hence the renewed focus on this segment.<\/p>\n\n\n\n

That research has resulted in a number of interesting findings and conclusions, as it relates specifically to this market.<\/p>\n\n\n\n