Mobile operator Cell C<\/a> partnered with MALL ADS\u2122<\/a> towards the end of last year to generate awareness around an attractive summer promotion it ran across South Africa.<\/p>\n\n\n\n Cell C\u2019s \u2018Summer Recharge\u2019 campaign ran on MALL TV across 11 mid-income malls over a three-month period, as Cell C looked to take advantage of the Christmas shopping months of November and December, and the increased footfall in South Africa\u2019s malls.<\/p>\n\n\n\n Cell C was giving its subscribers the chance to win a host of prizes, with everything from bakkies to laptops, smartphones, tablets, cash, airtime, data bundles, and vouchers up for grabs. Shoppers just needed to either sign up for a new contract, recharge, or upgrade an existing contract, to enter.<\/p>\n\n\n\n \u201cThe benefits of digital Out of Home and MALL TV, in particular, such as strategic locations in high foot traffic and dwell time areas, and high levels of recall, provided Cell C with the opportunity to \u201ccapture the hearts and minds\u201d of its customer base close to the point of purchase,\u201d says Mzi Deliwe, Deputy CEO Provantage Media Group<\/a>.<\/p>\n\n\n\n
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