{"id":1581,"date":"2017-03-06T14:23:26","date_gmt":"2017-03-06T14:23:26","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=1581"},"modified":"2023-03-14T13:42:46","modified_gmt":"2023-03-14T11:42:46","slug":"proactive-takes-reckitt-benckiser-back-school","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/proactive-takes-reckitt-benckiser-back-school\/","title":{"rendered":"ProActive\u2122 takes Reckitt Benckiser back to School"},"content":{"rendered":"

During the month of January, ProActive\u2122<\/a> harnessed the already entrenched influence of \u2018Back to School\u2019 to increase awareness and sales of relevant Reckitt Benckiser FMCG brands. An extensive activations campaign was implemented in major retail stores across Zambia, Zimbabwe and Namibia.<\/em><\/strong><\/p>\n

To highlight the unique benefits of Jik, Dettol Soap and Nugget, the activations campaign incorporated a creative strategy that engaged consumers and made the products relevant, desirable and a \u2018must-have\u2019.<\/p>\n

\u201cActivations campaigns have emerged as a powerful discipline that allows marketers to create a deeper relationship with consumers compared with mere exposure to brands. Activations are no longer about waving a flag, so to speak, but about drawing consumers into the story and making them participants. The Reckitt Benckiser Back to School campaign was positioned to connect the brands with consumers in a meaningful way, moving beyond plain awareness to driving intention to purchase,\u201d says Peter Kohl\u00d6ffel, spokesperson for ProActive\u2122.<\/p>\n

With the implementation of a theatrically creative strategy, brand ambassadors engaged face to face with consumers to highlight the reasons that Jik, Dettol Soap and Nugget were necessary for making school life easier, thus breaking through the clutter of other brands vying for consumer attention. The campaign was rolled out over a hundred and fifteen shifts during key shopping periods, which was of paramount importance in ensuring that sales expectations were successfully met.<\/p>\n

Activations provide marketers with the unique position of connecting brands with consumers in a meaningful way. Finding ways to do this is vital if a brand expects loyalty. ProActive\u2122 provides platforms for brands to successfully engage with consumers within South Africa and on the African continent. Contact Peter Kohl\u00d6ffel at pk@lion-test-sites.co.za<\/a> or 0861 776 826 or DM us @ProvantageSA<\/a> for more information.<\/p>\n

ProActive \u2122 Connect. Engage. Convert.<\/strong><\/p>\n

ProActive\u2122 is a leading brand activation agency in South Africa and across the African continent, with extensive in-market experience. We offer creative solutions spanning concept, development and strategy through to execution on a national and continental level. ProActive\u2122 can activate your brand in South Africa, Lesotho, Swaziland, Namibia, Botswana, Zambia, Zimbabwe, Kenya, Mauritius, Mozambique, Angola, Nigeria, Democratic Republic of Congo, Tanzania, Malawi and Ghana.<\/p>\n","protected":false},"excerpt":{"rendered":"

During the month of January, ProActive\u2122 harnessed the already entrenched influence of \u2018Back to School\u2019 to increase awareness and sales of relevant Reckitt Benckiser FMCG brands. An extensive activations campaign was implemented in major retail stores across Zambia, Zimbabwe and Namibia. To highlight the unique benefits of Jik, Dettol Soap and Nugget, the activations campaign […]<\/p>\n","protected":false},"author":2,"featured_media":1585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,11],"tags":[7,8,9,10,13,14],"class_list":["post-1581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proactive","category-provantage","tag-activations","tag-africa","tag-fmcg","tag-peter-kohloffel","tag-proactive","tag-reckitt-benckiser"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=1581"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1581\/revisions"}],"predecessor-version":[{"id":9528,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1581\/revisions\/9528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/1585"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=1581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=1581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=1581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}