World number one soft drinks brand Coca-Cola has commissioned Airport Ads\u00ae to implement its \u2018Enjoy the Feeling\u2019 campaign at Polokwane International Airport, making it one of the very first brands to take advantage of advertising opportunities available at the airport.\u00a0 With its close proximity to the SADC region, modern infrastructure, superb facilities and professional service offerings, Polokwane International is recognised as the \u201cGateway to Africa\u201d.<\/p>\n
The campaign is visible within the airport precinct on the Airport Ads\u00ae classic platform, which is ideal for large format, high impact brand engagement.\u00a0 Measuring up to 4m in height and 5,6m in length, the campaign makes a bold statement in the arrivals corridor.\u00a0 It is estimated that in the coming year 80,000 passengers are scheduled to be processed through the airport.\u00a0 In order to maximise its reach and engagement with this highly desirable audience, the campaign is scheduled to draw the attention of passengers over an extended six-month period, running from October 2016 through to April 2017.<\/p>\n
\u201cWith further scheduled flights to be introduced in December, the airport is set to show a solid, steady increase in passenger numbers.\u00a0 For advertisers looking to deliver brand messaging to upper income business and leisure travellers, Polokwane International Airport offers the ideal environment,\u201d says Mzukisi Deliwe, spokesperson for Airport Ads\u00ae.<\/p>\n
\u201cAirport Ads delivers high traffic volumes of upper LSM consumers in a captive, exciting and dynamic environment. These consumers are in an acquisitive state of mind, creating maximum impact for FMCG brands such as Coca-Cola,\u201d concludes Deliwe.<\/p>\n
Airport Ads\u00ae offers advertisers integrated marketing solution at 13 regional and international airports.\u00a0 For more information on how Airport Ads\u00ae can take your brand to new heights, contact airportads@lion-test-sites.co.za<\/a> or call 0861 776\u00a0826.\u00a0 Follow us on Twitter @ProvantageSA<\/a> or go to www.provantage.co.za for more detail.<\/p>\n","protected":false},"excerpt":{"rendered":" World number one soft drinks brand Coca-Cola has commissioned Airport Ads\u00ae to implement its \u2018Enjoy the Feeling\u2019 campaign at Polokwane International Airport, making it one of the very first brands to take advantage of advertising opportunities available at the airport.\u00a0 With its close proximity to the SADC region, modern infrastructure, superb facilities and professional service […]<\/p>\n","protected":false},"author":2,"featured_media":1592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,11],"tags":[16,20,21,22],"class_list":["post-1591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-ads","category-provantage","tag-airport-classic","tag-coca-cola","tag-mzi-deliwe","tag-polokwane-international-airport"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=1591"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1591\/revisions"}],"predecessor-version":[{"id":9531,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1591\/revisions\/9531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/1592"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=1591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=1591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=1591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}