Western Cape residential estate Pearl Valley is promoting its idyllic lifestyle through various Airport Ads\u00ae platforms within the Cape Town International Airport precinct.\u00a0 Described as the epitome of golf and luxury living, the estate boasts among other benefits, a signature Jack Nicklaus golf course.\u00a0\u00a0 The brand has selected the high foot traffic volume arrivals corridor at the airport to highlight the property.<\/p>\n
\u201cAirports are ideal environments for advertisers looking to reach the upper LSM\u2019s.\u00a0 Our research indicates that air travellers are in a purchase state of mind, and with millions of well-heeled passengers passing through the airport annually, the arrivals corridor is the ideal site for the Pearl Valley brand,\u201d says spokesperson for Airport Ads\u00ae, Mzukisi Deliwe.<\/p>\n
The multi-faceted creative highlights the various benefits on offer at Pearl Valley, with a very specific and targeted exposure of the luxurious opportunities available when investing or visiting the estate, situated just 45 minutes from the airport. The campaign will be running over the summer months from November 2016 through to January 2017 \u2013 maximising exposure to both business and leisure passengers over the traditionally peak air travel period.<\/p>\n
\u201cWhile millions of travellers will be exposed to the creative, a major advantage for the brand is the strategic geographical placement in terms of its targeted audience.\u00a0 The visibility within the airport arrivals environment coupled to the high income demographic reach, ensures that Pearl Valley brand exposure reaches the ideal target audience in a highly impactful manner within a zero tune-out environment, \u201cconcludes Deliwe.<\/p>\n