{"id":1824,"date":"2017-07-24T08:25:22","date_gmt":"2017-07-24T08:25:22","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=1824"},"modified":"2023-03-14T13:42:44","modified_gmt":"2023-03-14T11:42:44","slug":"transit-ads-drives-buco-message-consumers","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/transit-ads-drives-buco-message-consumers\/","title":{"rendered":"Transit Ads\u2122 drives BUCO message to Consumers"},"content":{"rendered":"<p>Transit Ads\u2122 has implemented a nationwide campaign to spread the messaging that <a href=\"http:\/\/www.pennypinchers.co.za\/\" target=\"_blank\" rel=\"noopener\">Penny Pinchers<\/a> and <a href=\"https:\/\/www.buco.co.za\/\" target=\"_blank\" rel=\"noopener\">BUCO <\/a>have merged to become <a href=\"https:\/\/www.buco.co.za\/\" target=\"_blank\" rel=\"noopener\">BUCO<\/a>.<\/p>\n<p>Branded taxis throughout the country\u2019s nine provinces are driving the messaging within urban and per-urban areas, ensuring that the target audience is aware of the merger and the rebrand. Five different creatives keep the messaging eye-catching, relevant and informative and appears on both exterior and interior branding.<\/p>\n<p>\u201cTaxis provide an ideal opportunity for bringing brand messaging and information to commuters, motorists and pedestrians. Transit Ads\u2019\u2122 wide-reaching, nationwide footprint means that a large number of taxis penetrate areas where other forms of advertising are lacking. These taxis travel the same routes daily and are also seen by the same consumers daily. So in terms of getting a message across to the targeted audience, nothing beats taxi advertising,\u201d explains Hugh Wilson, National Sales Manager: Transit Ads\u2122.<\/p>\n<p>The entire campaign is being amplified through an additional touchpoint \u2013 TRANSIT.TV\u2122. The TRANSIT.TV\u2122 element of the strategy consists of content that features DIY tips that are relevant to the audience. The digital television network is providing BUCO with another key touchpoint for effective engagement and communication.<\/p>\n<p>For more information on how Transit Ads\u2122 can take your brand messaging to the consumer, contact Hugh Wilson on 0861 776 826 or <a href=\"mailto:hugh@lion-test-sites.co.za\">hugh@lion-test-sites.co.za<\/a> or DM @TransitAds_<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transit Ads\u2122 has implemented a nationwide campaign to spread the messaging that Penny Pinchers and BUCO have merged to become BUCO. Branded taxis throughout the country\u2019s nine provinces are driving the messaging within urban and per-urban areas, ensuring that the target audience is aware of the merger and the rebrand. Five different creatives keep the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,33],"tags":[76,77,78,49],"class_list":["post-1824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-provantage","category-transit-ads","tag-buco","tag-penny-pinchers","tag-taxi-advertising","tag-transit-ads"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=1824"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1824\/revisions"}],"predecessor-version":[{"id":9515,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1824\/revisions\/9515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/1825"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=1824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=1824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=1824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}