{"id":1853,"date":"2017-08-30T16:14:14","date_gmt":"2017-08-30T16:14:14","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=1853"},"modified":"2023-03-14T13:42:43","modified_gmt":"2023-03-14T11:42:43","slug":"proactive-store-campaign-drives-sales-joekels-tea-brands","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/proactive-store-campaign-drives-sales-joekels-tea-brands\/","title":{"rendered":"ProActive\u2122 in-store campaign drives sales for Joekels\u2019 Tea Brands"},"content":{"rendered":"<p><a href=\"http:\/\/www.joekels.co.za\/\" target=\"_blank\" rel=\"noopener\">Joekels Tea Packers<\/a>\u00a0recently partnered with ProActive\u2122 to drive sales and grow awareness of its\u00a0<a href=\"http:\/\/www.joekels.co.za\/our-brands\/teeco\/\" target=\"_blank\" rel=\"noopener\">Teeco<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.joekels.co.za\/our-brands\/laager-rooibos\/\" target=\"_blank\" rel=\"noopener\">Laager<\/a>\u00a0tea brands. ProActive\u2122 rolled out a successful in-store sampling and promotions campaign for the brands within 10 Shoprite supermarkets located across the Western Cape.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-1850 lazyload\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2017\/08\/Joekels-2-210x300.png\" alt=\"Joekels 2\" width=\"210\" height=\"300\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2017\/08\/Joekels-2-210x300.png 210w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2017\/08\/Joekels-2.png 636w\" data-sizes=\"(max-width: 210px) 100vw, 210px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 210px; --smush-placeholder-aspect-ratio: 210\/300;\" \/><\/p>\n<p>The campaign was rolled out as a one-day trial, as part of a winter product drive.\u00a0 ProActive\u2122 brand ambassadors offered consumers in the grocery store environment the opportunity to build a personal relationship with the tea brands. Consumers were happy to receive the free samples of Teeco and Laager, particularly because the campaign was strategically implemented on a cold day in the Western Cape.\u00a0 The sampling drive provided the perfect opportunity for consumers to compare the Laager and Teeco teas to other brands they were familiar with.<\/p>\n<p>The campaign objectives were to create brand awareness, provide the opportunity for consumers to try the products and also maximise sales. All of which were successfully met. Over 700 tea packs were sold during the one-day activation with the overall feeling amongst consumers being that Laager and Teeco tea is affordable and offers great value for money.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-1851 lazyload\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2017\/08\/Joekels-3-200x300.png\" alt=\"Joekels 3\" width=\"200\" height=\"300\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2017\/08\/Joekels-3-200x300.png 200w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2017\/08\/Joekels-3.png 604w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/p>\n<p>For more information on how ProActive\u2122 can activate your brand contact Peter Kohl\u00d6ffel on 0861 776\u00a0826 or\u00a0<a href=\"mailto:pk@lion-test-sites.co.za\">pk@lion-test-sites.co.za<\/a>\u00a0or go to<a href=\"https:\/\/lion-test-sites.co.za\/provantageProActive\">\u00a0www.provantage.co.za<u>\/ProActive<\/u><\/a>\u00a0or follow\u00a0<a href=\"http:\/\/www,twitter.com\/Provantage.co.za\" target=\"_blank\" rel=\"noopener\">@ProvantageSA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joekels Tea Packers\u00a0recently partnered with ProActive\u2122 to drive sales and grow awareness of its\u00a0Teeco\u00a0and\u00a0Laager\u00a0tea brands. ProActive\u2122 rolled out a successful in-store sampling and promotions campaign for the brands within 10 Shoprite supermarkets located across the Western Cape. The campaign was rolled out as a one-day trial, as part of a winter product drive.\u00a0 ProActive\u2122 brand [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,11],"tags":[7,99,100,101,102],"class_list":["post-1853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proactive","category-provantage","tag-activations","tag-joekels","tag-laager","tag-shoprite","tag-teeco"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=1853"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1853\/revisions"}],"predecessor-version":[{"id":9512,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1853\/revisions\/9512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/1848"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=1853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=1853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=1853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}