{"id":1942,"date":"2017-10-31T21:31:41","date_gmt":"2017-10-31T21:31:41","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=1942"},"modified":"2023-03-14T13:42:41","modified_gmt":"2023-03-14T11:42:41","slug":"proactive-campaign-drives-positive-engagement-halls","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/proactive-campaign-drives-positive-engagement-halls\/","title":{"rendered":"ProActive\u2122 Campaign drives positive engagement for Halls"},"content":{"rendered":"<p>Being in the right place at the right time forms the cornerstone for the kind of experiential marketing strategy that ensures campaign success. This was an integral part of a campaign recently implemented by ProActive\u2122 for <a href=\"https:\/\/www.facebook.com\/HallsSA\/\" target=\"_blank\" rel=\"noopener\">Halls<\/a>. Strategized by Saatchi and Saatchi, the creative concept pushed the brand message \u201cOwn the Moment\u201d, with a focus on the Red Cherry and Fruit Burst flavours.<\/p>\n<p>ProActive\u2122 implemented the strategy, which included <strong>Shoppa Shows<\/strong> and <strong>Queue Stunts<\/strong>, in selected high consumer traffic areas, outside Home Affairs offices, at taxi ranks and at shopping malls.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-1944 lazyload\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2017\/10\/halls-queue-276x300.png\" alt=\"halls queue\" width=\"276\" height=\"300\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2017\/10\/halls-queue-276x300.png 276w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2017\/10\/halls-queue-768x833.png 768w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2017\/10\/halls-queue.png 939w\" data-sizes=\"(max-width: 276px) 100vw, 276px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 276px; --smush-placeholder-aspect-ratio: 276\/300;\" \/><\/p>\n<p>The campaign\u2019s strategic objectives were to generate brand awareness, provide the opportunity for consumers to try the products and also maximise sales, all of which were successfully met.\u00a0 Over 700 units were sold during the campaign. Furthermore, the overall feeling amongst consumers was that they \u2018love\u2019 the new and improved look of Halls.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-1945 lazyload\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2017\/10\/halls-SS2-300x225.png\" alt=\"Halls Proactive\" width=\"300\" height=\"225\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2017\/10\/halls-SS2-300x225.png 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2017\/10\/halls-SS2-768x576.png 768w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2017\/10\/halls-SS2-1024x768.png 1024w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2017\/10\/halls-SS2.png 1500w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/p>\n<p>For more information on how ProActive\u2122 can activate your brand in South Africa, Zambia, Zimbabwe, Malawi, Mozambique, Botswana, Namibia, Angola, Ghana, Uganda, Kenya, Nigeria, Tanzania and Rwanda, contact Peter Kohl\u00d6ffel on 0861 776\u00a0826 or <a href=\"mailto:pk@lion-test-sites.co.za\">pk@lion-test-sites.co.za<\/a> or go to <a href=\"https:\/\/lion-test-sites.co.za\/provantage\">www.provantage.co.za<\/a> or follow <a href=\"http:\/\/www.twitter.com\/ProvantageSA\" target=\"_blank\" rel=\"noopener\">@ProvantageSA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being in the right place at the right time forms the cornerstone for the kind of experiential marketing strategy that ensures campaign success. This was an integral part of a campaign recently implemented by ProActive\u2122 for Halls. Strategized by Saatchi and Saatchi, the creative concept pushed the brand message \u201cOwn the Moment\u201d, with a focus [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,11],"tags":[140,13,141,142,128],"class_list":["post-1942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proactive","category-provantage","tag-halls","tag-proactive","tag-queue-stunts","tag-saatchi-and-saatchi","tag-shoppa-shows"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=1942"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1942\/revisions"}],"predecessor-version":[{"id":9498,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1942\/revisions\/9498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/1943"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=1942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=1942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=1942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}