{"id":1979,"date":"2017-11-06T12:08:02","date_gmt":"2017-11-06T12:08:02","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=1979"},"modified":"2023-03-14T13:42:41","modified_gmt":"2023-03-14T11:42:41","slug":"faw-drives-message-home-airport-ads-ort","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/faw-drives-message-home-airport-ads-ort\/","title":{"rendered":"FAW drives its message home with Airport Ads at ORT"},"content":{"rendered":"<p><a href=\"http:\/\/www.faw.co.za\" target=\"_blank\" rel=\"noopener\">FAW Vehicle Manufacturers SA<\/a>, which provides an array of highly robust, reliable and affordable products engaged Airport Ads\u2122\u00a0for its \u2018Your Partner in Wealth\u2019 campaign. The campaign saw the manufacturer branding the exterior wall site facing traffic driving to the car rental returns and multi-storey parkades at <a href=\"http:\/\/www.airports.co.za\/airports\/or-tambo-international\" target=\"_blank\" rel=\"noopener\">OR Tambo International Airport<\/a>.<\/p>\n<p>The strategically located site consisting of three large panels is also visible to the highly sought after commuter segment that makes use of the <a href=\"https:\/\/www.gautrain.co.za\" target=\"_blank\" rel=\"noopener\">Gautrain<\/a>. The site is visible from within the Gautrain station.\u00a0 The campaign, flighted simultaneously as the the <a href=\"http:\/\/www.futuroad.co.za\" target=\"_blank\" rel=\"noopener\">Futuroad Expo<\/a> with the objective of ensuring that the FAW brand message was delivered to key business influencers across Africa and beyond.<\/p>\n<p>Advertising within the Airport precinct provides brands with targeted and effective brand communication, allowing for geographically targeted messaging to a select consumer profile.\u00a0 The ability provided by Airport Ads to deliver high-impact, high-recall large format campaigns at OR Tambo provides brands access and the ability to influence key decision makers and business executives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FAW Vehicle Manufacturers SA, which provides an array of highly robust, reliable and affordable products engaged Airport Ads\u2122\u00a0for its \u2018Your Partner in Wealth\u2019 campaign. The campaign saw the manufacturer branding the exterior wall site facing traffic driving to the car rental returns and multi-storey parkades at OR Tambo International Airport. The strategically located site consisting [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,11],"tags":[34,152,36],"class_list":["post-1979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-ads","category-provantage","tag-airport-ads","tag-faw-vehicle-manufacturers-sa","tag-o-r-tambo-international"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=1979"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1979\/revisions"}],"predecessor-version":[{"id":9495,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/1979\/revisions\/9495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/1983"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=1979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=1979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=1979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}