{"id":2010,"date":"2017-11-14T15:26:12","date_gmt":"2017-11-14T15:26:12","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=2010"},"modified":"2023-03-14T13:42:40","modified_gmt":"2023-03-14T11:42:40","slug":"transit-ads-implements-ooh-campaign-spar-money-transfers","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/transit-ads-implements-ooh-campaign-spar-money-transfers\/","title":{"rendered":"Transit Ads\u2122 implements OOH campaign for SPAR Money Transfers"},"content":{"rendered":"

To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR<\/a> has implemented an out of home campaign with Transit Ads\u2122. <\/em><\/strong><\/p>\n

Says John Goncalves of Transit Ads\u2122, \u201cSPAR has partnered with Transit Ads\u2122 on a variety of marketing projects in the past, and now they\u2019ve partnered with us to ensure that millions of consumers know about their Instant Money offering and – through effective messaging and execution – will be enticed to use it.\u201d<\/p>\n

To create awareness, promote the service and prompt action, the SPAR Money Transfer<\/a> messaging is visible on Powa Towas located in taxi ranks and strip malls across the country. Measuring 12 metres in height, Powa Towas are a dominant structure within a commuter environment and each Powa Towa has been strategically located to maximise visibility and impact.<\/p>\n

The campaign is amplified through TRANSIT.TV\u2122, South Africa\u2019s largest place-based digital television network. A SPAR Money Transfer commercial is flighting on screens in taxis, in train stations, at bus and taxi ranks, to an audience of 16,5 million commuters. TRANSIT.TV\u2122 is viewed in a captive environment with high dwell times, and as such it generates unrivalled reach, frequency and assimilation (when compared with traditional television).<\/p>\n

The Transit Ads\u2122 portfolio offers a wide range of strategically placed, highly impactful advertising platforms across South Africa. Each platform is specifically geo-located to ensure that brand messaging reaches the right audience in the right place and at the right time.<\/p>\n

\u201cTransit Ads\u2122 offers larger-than-life story-telling capacity. With the SPAR campaign, Powa Towas and TRANSIT.TV\u2122 offer a powerful combination. Each platform is contextually relevant and works to enhance the other platform to dramatically extend reach and frequency. The result is a campaign that effectively, strategically and geographically engages with a large consumer base when this consumer is open and attentive to advertising messaging. Both platforms are highly visible, effective and targeted,\u201d concludes Goncalves.<\/p>\n

About Transit Ads\u2122<\/strong><\/p>\n

Transit Ads\u2122 is a wholly-owned division of Provantage Media Group and South Africa’s largest transit media brand. Transit Ads\u2122 consolidates a variety of transit media offerings into one exceptional and comprehensive portfolio. It is staffed by a team of specialists with access to a wide range of media opportunities and sophisticated research, enabling them to develop integrated transit media campaigns that deliver on bottom line.<\/p>\n

For more information on ow Transit Ads\u2122 can contextualise your brand, contact John Goncalves on 0861 776 826 or john@lion-test-sites.co.za<\/a> or go to www.provantage.co.za\/transit-ads<\/a> or DM @TransitAds_<\/a><\/p>\n

 <\/p>\n

\"SPAR<\/p>\n","protected":false},"excerpt":{"rendered":"

To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR has implemented an out of home campaign with Transit Ads\u2122. Says John Goncalves of Transit Ads\u2122, \u201cSPAR has partnered with Transit Ads\u2122 on a variety of marketing projects in the past, and now they\u2019ve partnered with us to ensure that millions […]<\/p>\n","protected":false},"author":2,"featured_media":2011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,33],"tags":[129,154,155,49,50],"class_list":["post-2010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-provantage","category-transit-ads","tag-ooh","tag-powa-towas","tag-spar","tag-transit-ads","tag-transit-tv"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/2010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=2010"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/2010\/revisions"}],"predecessor-version":[{"id":9491,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/2010\/revisions\/9491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/2011"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=2010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=2010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=2010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}