{"id":2175,"date":"2018-07-02T07:12:17","date_gmt":"2018-07-02T07:12:17","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=2175"},"modified":"2023-03-14T13:42:36","modified_gmt":"2023-03-14T11:42:36","slug":"east-point-woos-shoppers-katy-perry-campaign","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/east-point-woos-shoppers-katy-perry-campaign\/","title":{"rendered":"East Point woos shoppers with Katy Perry campaign"},"content":{"rendered":"<p><strong><em>In order to attract shoppers to the newly refurbished and extended <a href=\"http:\/\/www.eastpointmall.co.za\" target=\"_blank\" rel=\"noopener\">East Point Shopping Centre<\/a> in Ekurhuleni, the mall has implemented a marketing campaign which features a strategic mix of communication touchpoints including OOH media, experiential marketing and social media.\u00a0 Mall Ads\u2122 is supporting the campaign by amplifying it through strategically positioned hanging banners.<\/em><\/strong><\/p>\n<p>With the key objective of increasing feet into the mall, the campaign offers excitement, value and reward for shoppers in the form of visual communications and shoppertainment. Shoppers stand a chance of winning tickets to the <a href=\"https:\/\/www.katyperry.com\" target=\"_blank\" rel=\"noopener\">Katy Perry<\/a> concert as well as other prizes.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-2178 alignleft lazyload\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2018\/07\/3-300x200.jpg\" alt=\"East Point Mall Ads\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2018\/07\/3-300x200.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2018\/07\/3-768x512.jpg 768w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2018\/07\/3-1024x683.jpg 1024w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2018\/07\/3.jpg 2048w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/>Promoting the campaign, hanging banners with eye-catching, highly visual creative, are visible throughout the mall. And extending the messaging is an experiential campaign that includes a specially built stage with professional promoters engaging with shoppers and encouraging them to \u2018shop and win\u2019. The campaign has been extended to social media, creating yet another touchpoint for East Point to communicate with shoppers.<\/p>\n<p>\u201cAdvertising within a mall environment feeds into and satisfies the need states of consumers. They want their experience to be personal, they want value, trust, recognition and they want convenience. The Katy Perry campaign takes all these factors into account with the result that it is proving to be extremely successful,\u201d comments John Faia, GM: Mall Ads\u2122.<\/p>\n<p>Advertising within the mall environment offers an excellent solution for influencing shoppers when they are close to point of purchase. For more information, contact Bonga Sibisi on 0861 776 826 or <a href=\"mailto:bonga@lion-test-sites.co.za\">bonga@lion-test-sites.co.za<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-2177 lazyload\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2018\/07\/2-200x300.jpg\" alt=\"Mall Ads, East Point Shopping Centre, Katy Perry, Mall Advertising\" width=\"200\" height=\"300\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2018\/07\/2-200x300.jpg 200w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2018\/07\/2-768x1152.jpg 768w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2018\/07\/2-683x1024.jpg 683w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2018\/07\/2.jpg 1365w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In order to attract shoppers to the newly refurbished and extended East Point Shopping Centre in Ekurhuleni, the mall has implemented a marketing campaign which features a strategic mix of communication touchpoints including OOH media, experiential marketing and social media.\u00a0 Mall Ads\u2122 is supporting the campaign by amplifying it through strategically positioned hanging banners. With [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,11],"tags":[220,221,222,223],"class_list":["post-2175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mall-ads","category-provantage","tag-banners","tag-east-point","tag-experiential-marketing","tag-katy-perry"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/2175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=2175"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/2175\/revisions"}],"predecessor-version":[{"id":9455,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/2175\/revisions\/9455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/2176"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=2175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=2175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=2175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}