{"id":5791,"date":"2018-06-06T10:42:41","date_gmt":"2018-06-06T10:42:41","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=5791"},"modified":"2023-03-14T13:42:37","modified_gmt":"2023-03-14T11:42:37","slug":"danone-mayo-relaunched","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/danone-mayo-relaunched\/","title":{"rendered":"Transit Ads implements campaign for Mayo"},"content":{"rendered":"<p>To successfully relaunch <a href=\"http:\/\/www.danone.co.za\" target=\"_blank\" rel=\"noopener\">Danone<\/a>\u00a0<a href=\"http:\/\/www.danone.co.za\/products\/mayo\" target=\"_blank\" rel=\"noopener\">Mayo<\/a> into the market and create far-reaching product awareness, the drinking yoghurt selected Transit Ads to provide a fleet of 65 branded taxis.<\/p>\n<p>The same creative has been used nationally and features the Mayo variants \u2013 Banana, Cream Soda, Mixed Fruit, Pineapple, Strawberry and Vanilla Fudge.<\/p>\n<p>The branding shows the products as larger-than-life, tempting consumers to make a purchase as soon as they\u2019ve reached their destination. The campaign elements include interior strips to ensure that messaging is carried into another captive environment \u2013 the taxi interior.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-5793 lazyload\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/02\/Danone-Mayo-web_2-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/02\/Danone-Mayo-web_2-300x200.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/02\/Danone-Mayo-web_2-768x512.jpg 768w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/02\/Danone-Mayo-web_2-1024x683.jpg 1024w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/02\/Danone-Mayo-web_2.jpg 1641w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To successfully relaunch Danone\u00a0Mayo into the market and create far-reaching product awareness, the drinking yoghurt selected Transit Ads to provide a fleet of 65 branded taxis. The same creative has been used nationally and features the Mayo variants \u2013 Banana, Cream Soda, Mixed Fruit, Pineapple, Strawberry and Vanilla Fudge. The branding shows the products as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,33],"tags":[],"class_list":["post-5791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-provantage","category-transit-ads"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/5791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=5791"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/5791\/revisions"}],"predecessor-version":[{"id":9459,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/5791\/revisions\/9459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/5792"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=5791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=5791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=5791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}