{"id":6644,"date":"2019-02-06T12:09:02","date_gmt":"2019-02-06T12:09:02","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=6644"},"modified":"2023-03-14T13:42:31","modified_gmt":"2023-03-14T11:42:31","slug":"kfc-brands-powa-towas-prasa","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/kfc-brands-powa-towas-prasa\/","title":{"rendered":"KFC brands Powa Towas and PRASA"},"content":{"rendered":"<p>KFC is benefiting from strategically placed branding within major commuter hubs and is successfully creating awareness of the \u2018issa lot in a box\u2019 specials. The campaign, implemented by Transit Ads&#x2122;, incorporates <a href=\"https:\/\/lion-test-sites.co.za\/provantagetransit-ads\/#powa-towas\">Powa Towas<\/a> as well as <a href=\"https:\/\/lion-test-sites.co.za\/provantagetransit-ads\/#train-station-ads\">PRASA<\/a> OOH media sites.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-6186 alignleft lazyload\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/02\/360-campaign-powa-towa-300x201.jpg\" alt=\"KFC Powa Towa\" width=\"300\" height=\"201\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/02\/360-campaign-powa-towa-300x201.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/02\/360-campaign-powa-towa.jpg 585w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/201;\" \/>Powa Towas are the largest branding structures to be erected in the taxi rank environment in South Africa. As such, they provide a high impact medium visible to millions of commuters that are both captive and frequent.<\/p>\n<p>Static media branding within <a href=\"http:\/\/prasa.co.za\" target=\"_blank\" rel=\"noopener\">PRASA<\/a> Train Station environments is providing KFC with the golden opportunity to target consumers where they are most likely to assimilate messaging and react by way of purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KFC is benefiting from strategically placed branding within major commuter hubs and is successfully creating awareness of the \u2018issa lot in a box\u2019 specials. The campaign, implemented by Transit Ads&#x2122;, incorporates Powa Towas as well as PRASA OOH media sites. Powa Towas are the largest branding structures to be erected in the taxi rank environment [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[305,154,63],"class_list":["post-6644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transit-ads","tag-kfc","tag-powa-towas","tag-prasa"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/6644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=6644"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/6644\/revisions"}],"predecessor-version":[{"id":9424,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/6644\/revisions\/9424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/6185"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=6644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=6644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=6644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}