{"id":8274,"date":"2019-08-06T08:45:48","date_gmt":"2019-08-06T08:45:48","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=8274"},"modified":"2023-03-14T13:42:29","modified_gmt":"2023-03-14T11:42:29","slug":"hollard-taps-digital-age-street-network","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/hollard-taps-digital-age-street-network\/","title":{"rendered":"Hollard taps into digital age with Street Network"},"content":{"rendered":"

Hollard Insurance<\/a> is already an eye-catching brand, thanks to the bright purple that dominates its marketing collateral, and now it has gone a step further with a cleverly conceived special build out of home campaign with Street Network<\/a>.<\/p>\n

Specifically, Hollard has tapped into the obsession that modern-day consumers have with all things digital and developed a creative campaign that features commonly-used emojis and \u2018pin locators\u2019 affixed to the sides of strategically-located bus shelters<\/a> across Johannesburg, but largely focused on the area surrounding the Hollard headquarters on Oxford Road in Parktown.<\/p>\n

\"HollardThe selected emojis speak to the various messages on the creative, such as: \u201cOver 5 million people are ensuring a brighter future with us\u201d.<\/p>\n

The campaign has allowed Hollard to have a little fun with a brand that is already seen as innovative, whilst at the same time communicating a particular message in a simple, yet creative manner.<\/p>\n

\u201cThis campaign is effective, because it speaks the language of its target audience,\u201d says Jonathan Everest, Head of Sales at Street Network.<\/p>\n

Hollard is South Africa’s largest privately-owned insurance group and has been in business for nearly 40 years, providing short-term and life insurance as well as investment products to a diverse customer base, including individual consumers, commercial entities and corporate clients.<\/p>\n

In this way, Hollard has grown its offering at the same time as those individual and commercial entities that have invested in the insurer as a growth partner.<\/p>\n

It\u2019s estimated that this street furniture campaign has reached approximately 470,000 people and delivered around 2.8 million impacts, with an average frequency of six. (ROAD2015\/16\/17C)<\/p>\n

Arguably more importantly, though, the campaign has enabled Hollard Insurance to push the envelope, creatively, and maximise the benefits that a Street Network campaign is able to offer, such as frequency and targeted messaging.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hollard Insurance is already an eye-catching brand, thanks to the bright purple that dominates its marketing collateral, and now it has gone a step further with a cleverly conceived special build out of home campaign with Street Network. Specifically, Hollard has tapped into the obsession that modern-day consumers have with all things digital and developed […]<\/p>\n","protected":false},"author":2,"featured_media":8297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,339],"tags":[337,338,227],"class_list":["post-8274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-provantage","category-street-network","tag-bus-shelter","tag-hollard","tag-street-network"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=8274"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8274\/revisions"}],"predecessor-version":[{"id":9409,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8274\/revisions\/9409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/8297"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=8274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=8274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=8274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}