{"id":8462,"date":"2019-11-21T09:06:00","date_gmt":"2019-11-21T09:06:00","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=8462"},"modified":"2023-03-14T13:42:27","modified_gmt":"2023-03-14T11:42:27","slug":"transformation-business-imperative-provantage-media-group","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/transformation-business-imperative-provantage-media-group\/","title":{"rendered":"Transformation a business imperative for Provantage Media Group"},"content":{"rendered":"\n

Proudly South African out-of-home company <\/em>Provantage Media Group<\/em><\/a> is 52% black owned and 39% black female owned \u2013 but it says transformation is about so much more than ownership. <\/em><\/p>\n\n\n\n

When leading out-of-home company Provantage Media Group<\/a>  (PMG) was awarded a Level 1 B-BBEE rating in 2017<\/a> \u2013 the highest possible assessment \u2013 it became one of the largest OOH media companies to have achieved such a rating. It was also one of a small group of enterprise organisations within the marketing and communication sector to qualify as being truly empowered in terms of South African legislation. <\/p>\n\n\n\n

PMG has not rested on its laurels, however. The proudly South African\ncompany completed an equity transaction whereby it became 52% black-owned and 39%\nblack female-owned and, having renewed its B-BBEE certificate for the third\nyear in a row, it continues to drive meaningful empowerment throughout the\norganisation \u2013 and beyond. <\/p>\n\n\n\n

Tshego Sefolo, CEO of Agile Capital<\/a> and current\nchairman of PMG, says the company has proved its commitment to empowerment as\nan ethos, not a mere compliance requirement. Sustainable empowerment is the\ncore of the company\u2019s value and it embraces transformation and the empowerment\nof others. <\/p>\n\n\n\n

\u201cWhen we partnered with PMG as a shareholder and partner in 2011, we had\na very clear of idea of what it meant to select the right partner,\u201d says\nSefolo. \u201cWe were looking for a company seeking meaningful empowerment, not one\nthat wanted to pay lip service to equity. We made the right decision \u2013 PMG is\nan organisation that truly understands what empowerment is and how it can be\nleveraged to make a real difference in society.\u201d<\/p>\n\n\n\n

In an effort to drive empowerment through targeted initiatives, PMG\ncontinues to offer intensive learnership programmes accredited by the Services\nSETA through the PMG Training\nAcademy<\/a>, which was founded in 2015 by its ProActive\u2122<\/a> division. Graduates who complete the programmes\nsuccessfully receive an NQF Level 4 FET Certificate. The Academy was\nestablished in order to increase the skills level within the out-of-home and\nactivations industry, making is easier for graduates to pursue a career in\nmedia, sales, marketing and communications. PMG frequently employs programme\ngraduates within its various divisions, underlying its commitment to broadening\nempowerment within the workplace. <\/p>\n\n\n\n

\u201cFor us, empowerment is not just about ownership structures. It\u2019s about\nbuilding the right kind of organisation \u2013 one that actively seeks to create\njobs and work opportunities for previously disadvantaged people,\u201d says PMG\u2019s\ndeputy CEO, Mzukisi Deliwe. \u201cWe observe that a lot of 100% black-owned media\ncompanies are extremely vocal about B-BBEE but focus only on the ownership\nissue and do very little about changing South African society. It is about\ncommitting to developing those sectors of society that require sustained and\nconsistent support. Offering opportunities to a large constituency of black\nSouth Africans is what true empowerment is about \u2013 not simply enriching a few\npeople. It\u2019s an integral part of our transformation philosophy.\u201d<\/p>\n\n\n\n

The fact that PMG scored a total of 119.12 points on the B-BBEE Scorecard\n\u2013 more than the 100 points required to qualify for Level 1 status \u2013 is a clear\nindication of its commitment towards broad-based empowerment. Companies that\nchoose PMG as a preferred supplier can not only rest assured that they are\nsupporting \u2018real\u2019 broad-based empowerment \u2013 they are also entitled to claim –\nfor their own scorecard – R1.35 for every rand spent with the company, due to\nits procurement recognition level of 135%. <\/p>\n\n\n\n

Another example of PMG\u2019s efforts to economically uplift previously\ndisadvantaged people is its strategic partnership with MTN<\/a>, whereby it manages more than 2 000 sales\nagents across four provinces. These sales agents can sell airtime and data to\nconsumers, connect their SIM cards, and port them to the MTN network. This\nallows the sales agents to earn sustainably while taking advantage of training\nand mentorship. In addition, PMG is currently employing 236 qualifying\nindividuals as part of the MTN-steered YES4YOUTH programme, which provides\nindividuals with extensive training and workplace experience \u2013 a step up to\nlong-term employment. <\/p>\n\n\n\n

\u201cWe have long been leaders when it comes to transformation in the OOH space,\u201d says Deliwe. \u201cEach initiative we become involved with further cements our reputation as an empowerment engine par excellence, driven to advance the economic interest of previously disadvantaged people across the board. We really want to make a measurable impact and, with transformation a key business imperative at PMG, we believe we can continue to achieve this.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

Proudly South African out-of-home company Provantage Media Group is 52% black owned and 39% black female owned \u2013 but it says transformation is about so much more than ownership. When leading out-of-home company Provantage Media Group  (PMG) was awarded a Level 1 B-BBEE rating in 2017 \u2013 the highest possible assessment \u2013 it became one […]<\/p>\n","protected":false},"author":1,"featured_media":8463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-8462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-provantage"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=8462"}],"version-history":[{"count":5,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8462\/revisions"}],"predecessor-version":[{"id":8759,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8462\/revisions\/8759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/8463"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=8462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=8462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=8462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}