{"id":8487,"date":"2019-10-31T07:53:00","date_gmt":"2019-10-31T07:53:00","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=8487"},"modified":"2023-03-14T13:42:27","modified_gmt":"2023-03-14T11:42:27","slug":"standard-bank-or-tambo","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/standard-bank-or-tambo\/","title":{"rendered":"Standard Bank Unveils \u2018Spectacular\u2019 Campaign At O.R. Tambo International"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube news-vid wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Standard Bank Unveils \u2018Spectacular\u2019 Campaign At O.R. Tambo International\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/FlYy_3XmW7E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Breaking through the clutter, <a href=\"https:\/\/www.standardbank.co.za\/\" target=\"_blank\" rel=\"noopener\">Standard Bank<\/a> has\nembarked on an innovative and striking outdoor campaign with Airport Ads that\nlooks set to leave a lasting impact on travellers making their way through <a href=\"http:\/\/www.airports.co.za\/airports\/or-tambo-international\" target=\"_blank\" rel=\"noopener\">O.R. Tambo\nInternational Airport<\/a> in Johannesburg, generating increased levels\nof awareness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign undertaken by <a href=\"https:\/\/corporateandinvestment.standardbank.com\/\" target=\"_blank\" rel=\"noopener\">Standard Bank Corporate and Investment\nBanking<\/a> has seen the brand take ownership of the Heritage Corridor in the\nInternational Arrivals terminal at the airport, and partner with <a href=\"http:\/\/www.airport-ads.com\/\" target=\"_blank\" rel=\"noopener\">Airport Ads<\/a> to produce dynamic creative that not\nonly is impossible to miss, but takes the form of so much more than a\n\u2018standard\u2019 branding exercise.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"684\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Standard-Bank-Heritage-Corridor-ORT-1-1024x684.jpg\" alt=\"\" class=\"wp-image-8490 lazyload\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Standard-Bank-Heritage-Corridor-ORT-1-1024x684.jpg 1024w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Standard-Bank-Heritage-Corridor-ORT-1-300x200.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Standard-Bank-Heritage-Corridor-ORT-1-768x513.jpg 768w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Standard-Bank-Heritage-Corridor-ORT-1-1536x1026.jpg 1536w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Standard-Bank-Heritage-Corridor-ORT-1-2048x1368.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/684;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This type of campaign is a first for both Airport Ads and Standard\nBank Corporate and Investment Banking in an airport environment and positions\nthe latter as a partner for growth.The creative serves to enhance this\nmessaging, thanks to seven 3D \u2018spectaculars\u2019 &nbsp;that stand out from the branding, with either\na movement sequence, dynamic changing text or tactile content.&nbsp; In the case of the \u201chelping communities grow\u201d\nexecution, some artificial grass frames the text. This, along with the \u2018beads\u2019\npanel, adds a tactile 3D element\nto the campaign, as they stand out from the panel in question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a long-term holding, with Standard Bank taking ownership\nof these zones and really showcasing its creative strength, with a total of 35 \u2018faces\u2019\nrebranded and the seven 3D spectaculars primed to grab the attention of\ntravellers landing in South Africa from abroad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"684\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/DSC_8369-1024x684.jpg\" alt=\"\" class=\"wp-image-8492 lazyload\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/DSC_8369-1024x684.jpg 1024w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/DSC_8369-300x200.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/DSC_8369-768x513.jpg 768w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/DSC_8369.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/684;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s always encouraging and exciting for us when a client wants\nto challenge itself creatively and really maximise the opportunities that the\nAirport Ads bouquet of products offers,\u201d says Mzi Deliwe, Deputy CEO of PMG and Head of\nAirport Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Airports Company South Africa (ACSA), O.R. Tambo\nInternational Airport processes approximately nine million international\npassengers a year<sup>1<\/sup>, making for an attractive, captive audience and\none that sits in the upper LSM segment \u2013 a perfect fit for Standard\nBank Corporate and Investment Banking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Breaking through the clutter, Standard Bank has embarked on an innovative and striking outdoor campaign with Airport Ads that looks set to leave a lasting impact on travellers making their way through O.R. Tambo International Airport in Johannesburg, generating increased levels of awareness. The campaign undertaken by Standard Bank Corporate and Investment Banking has seen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-8487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-ads"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=8487"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8487\/revisions"}],"predecessor-version":[{"id":8493,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8487\/revisions\/8493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/8491"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=8487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=8487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=8487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}