{"id":8494,"date":"2019-09-04T08:01:00","date_gmt":"2019-09-04T08:01:00","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=8494"},"modified":"2023-03-14T13:42:28","modified_gmt":"2023-03-14T11:42:28","slug":"airport-ads-unveils-strategic-rebrand","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/airport-ads-unveils-strategic-rebrand\/","title":{"rendered":"Airport Ads Unveils Strategic Rebrand"},"content":{"rendered":"\n
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One of South\nAfrica\u2019s most trusted integrated airport media advertising specialists, <\/strong>Airport\nAds\u00ae<\/sup><\/strong><\/a> has refreshed its corporate identity to mark the company\u2019s next step of\nits journey into the future. <\/strong><\/p>\n\n\n\n

Since launching in\nMay 2012, the standalone division of Provantage\nMedia Group (PMG)<\/a> has been the go-to media expert in the airports environment in Africa. Airport\nAds\u00ae<\/sup><\/a> has shown sustained and exponential growth in this space, with a\npredominant share of advertising space in the South African market, and it is currently\nextending its footprint across Africa and the Middle East. <\/p>\n\n\n\n

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The brand is being\nrefreshed in line with current global trends in the aviation industry,\nreferencing cutting-edge technology as well as customer-centric airports that\noffer unrivalled concierge facilities. The new logo draws on elements of aircraft\ndesign, while the colour palette of gold, black and white emphasises\nunderstated elegance, which will resonate with upper LSM consumers and brands\nlooking for a strategic media partner. An emphasis on minimalism underscores\nthe stylish confidence of a globally relevant market leader. <\/p>\n\n\n\n

\u201cWith vast industry\nknowledge and a keen understanding of the market, we are already the most\ntrusted brand at airports in South Africa and further afield,\u201d says Mzi Deliwe,\nDeputy CEO PMG and head of Airport Ads\u00ae<\/sup>. \u201cThis brand rejuvenation\nemphasises both exclusivity and attention to detail \u2013 it speaks to our ability\nto offer unlimited opportunities to brands of distinction, through both\nimpressive inventory and exceptional service. It also contributes additional sophistication\nand global reach.\u201d<\/p>\n\n\n\n

A sense of\nunderstated luxury and personalised service further underpins the brand\u2019s\nstrategic intent, with a tagline of \u2018Limitless Solutions\u2019 aligned with travel\nbut also with vision and the need to exceed client expectations. <\/p>\n\n\n\n

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Deliwe believes the\nnew branding will change the image and status of Airport Ads\u00ae<\/sup> in the\nmarket, positioning it even more securely as a knowledgeable co-pilot for\ndiscerning clients. <\/p>\n\n\n\n

\u201cWe want to emphasise quality, service and professionalism above all else,\u201d he says. \u201cAs award-winning pioneers, we are well equipped to offer the best guidance as well as a sense of immediacy, responsiveness and ownership to our valued clients in the airports environment.\u201d <\/p>\n\n\n\n

Having won multiple ACSA Feather Awards and introduced several innovative products over the years, Airport Ads\u00ae<\/sup> is virtually synonymous with airport advertising \u2013 passengers have come to rely on Airport.TV<\/a>\u00ae<\/sup>, VisionetTM<\/sup> digital billboards<\/a>, Airport Classic<\/a> and Airport Active<\/a> for the latest news and information. The brand delivers effective advertising solutions at 25 airports across the Middle East and Africa region and its new brand architecture will further entrench its dominance in the sector. <\/p>\n","protected":false},"excerpt":{"rendered":"

One of South Africa\u2019s most trusted integrated airport media advertising specialists, Airport Ads\u00ae has refreshed its corporate identity to mark the company\u2019s next step of its journey into the future. Since launching in May 2012, the standalone division of Provantage Media Group (PMG) has been the go-to media expert in the airports environment in Africa. […]<\/p>\n","protected":false},"author":1,"featured_media":8498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-8494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-ads"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=8494"}],"version-history":[{"count":3,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8494\/revisions"}],"predecessor-version":[{"id":8652,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8494\/revisions\/8652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/8498"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=8494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=8494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=8494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}