{"id":8501,"date":"2019-10-14T08:15:00","date_gmt":"2019-10-14T08:15:00","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=8501"},"modified":"2023-03-14T13:42:28","modified_gmt":"2023-03-14T11:42:28","slug":"shimansky-campaign-delivers-a-gem-at-ct-international","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/shimansky-campaign-delivers-a-gem-at-ct-international\/","title":{"rendered":"Shimansky campaign delivers a ‘gem’ at CT International"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Shimansky<\/a> is one of the most recognised jewellery brands in South Africa\nand that reputation looks set to be enhanced, thanks to a striking advertising\ncampaign it has embarked on with Airport Ads<\/a>.<\/p>\n\n\n\n

This \u2018Airport\nClassic\u2019 campaign is in the form of an eye-catching 27m (width) x 2.5m (height)\nbrand presence covering one side of the Domestic Arrivals terminal corridor at\nCape Town International Airport. <\/p>\n\n\n\n

Adding to the\neffectiveness of the Shimansky<\/a> advert is the fact that Airport Ads has\nadded new LED lighting to the space to increase visibility and maximise\nillumination, whilst at the same time eliminating any potential \u2018dead spots\u2019,\nmaking this platform even more prominent and likely to grab the attention and\nengage travellers passing through Cape Town International.<\/p>\n\n\n\n

Shimansky\nhas several stores across South Africa and recently opened a boutique on New\nYork\u2019s iconic Fifth Avenue, which it advertises on the site at Cape Town\nInternational. The creative execution includes the Shimansky Cape Town – New\nYork branding to announce this great opening and expansion of the brand to\nservice a broader international audience that will now have the opportunity to\nlearn more about their South African roots and the genesis of Shimansky\u2019s\niconic designs in New York.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The\n\u2018Airport Classic\u2019 site introduces the Shimansky brand to visitors travelling to\nSouth Africa for the first time and features its most iconic designs, such as\nthe Millennium\u00ae diamond ring, as well as a range of premium yellow diamonds and\ntanzanite, which Shimansky also specialises in.<\/p>\n\n\n\n

\u201cNot only is\nAirport Ads able to deliver high traffic volumes, captive audiences and upper\nLSM consumers, but also has an inventory of high-impact airport advertising\nsolutions that lend themselves to increased levels of awareness and brand\nrecall,\u201d says Mzi Deliwe, Deputy CEO of\nPMG and Head of Airport Ads. \u201cShimansky has taken advantage of the targeted\nreach our sites offer, with the new lighting installed at the site assisting in\nelevating the brand stature even further.\u201d<\/p>\n\n\n\n

Airport Ads is\nembarking on a similar illumination project in the baggage collection area in\nthe International Arrivals terminal at O.R. Tambo International Airport in\nJohannesburg, in a bid to provide brands with an even more attractive airport\nadvertising proposition.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shimansky is one of the most recognised jewellery brands in South Africa and that reputation looks set to be enhanced, thanks to a striking advertising campaign it has embarked on with Airport Ads. This \u2018Airport Classic\u2019 campaign is in the form of an eye-catching 27m (width) x 2.5m (height) brand presence covering one side of […]<\/p>\n","protected":false},"author":1,"featured_media":8502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-8501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-ads"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=8501"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8501\/revisions"}],"predecessor-version":[{"id":8505,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8501\/revisions\/8505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/8502"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=8501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=8501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=8501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}