{"id":8511,"date":"2019-10-06T08:36:00","date_gmt":"2019-10-06T08:36:00","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=8511"},"modified":"2023-03-14T13:42:28","modified_gmt":"2023-03-14T11:42:28","slug":"taxis-help-to-boost-arthur-fords-agent-programme","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/taxis-help-to-boost-arthur-fords-agent-programme\/","title":{"rendered":"Taxis help to boost Arthur Ford\u2019s agent programme"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Perfume and cosmetics company <\/em><a href=\"https:\/\/www.arthur-ford.com\" target=\"_blank\" rel=\"noopener\"><em>Arthur Ford<\/em><\/a><em>\nis spreading the word about its direct-selling business model with an extended\nTransitAds\u2122 campaign. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The highly-targeted campaign kicked off in December last year\nwith sleek full-wrap branding of 70 taxis in Gauteng, Limpopo, Mpumalanga,\nKwaZulu-Natal, the Western Cape and the Eastern Cape. This was followed by a\nfurther 34 taxis in the Free State and the North West Province this year (from\n1 March to 31 May) and an additional two taxis in Butterworth (from 15 May to\n15 November). The home and personal retailer will continue to wrap 104 taxis from\n1 June to 30 November 2019. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign has been further supported by national exposure on <a href=\"https:\/\/www.transitads.co.za\/product\/transit-tv\/\" target=\"_blank\" rel=\"noopener\">Transit.TV<em>\u2122<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"810\" height=\"455\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/AF-Brands-July-Back.jpg\" alt=\"\" data-id=\"8514\" data-full-url=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/AF-Brands-July-Back.jpg\" data-link=\"https:\/\/lion-test-sites.co.za\/provantage?attachment_id=8514\" class=\"wp-image-8514 lazyload\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/AF-Brands-July-Back.jpg 810w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/AF-Brands-July-Back-300x169.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/AF-Brands-July-Back-768x431.jpg 768w\" data-sizes=\"(max-width: 810px) 100vw, 810px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 810px; --smush-placeholder-aspect-ratio: 810\/455;\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"810\" height=\"455\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/AF-Brands-July-Back-2.jpg\" alt=\"\" data-id=\"8512\" data-full-url=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/AF-Brands-July-Back-2.jpg\" data-link=\"https:\/\/lion-test-sites.co.za\/provantage?attachment_id=8512\" class=\"wp-image-8512 lazyload\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/AF-Brands-July-Back-2.jpg 810w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/AF-Brands-July-Back-2-300x169.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/AF-Brands-July-Back-2-768x431.jpg 768w\" data-sizes=\"(max-width: 810px) 100vw, 810px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 810px; --smush-placeholder-aspect-ratio: 810\/455;\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With 70% of South Africa\u2019s commuter base transported by taxi, Arthur\nFord has targeted economically active individuals keen to find a second source\nof income in a weak economy, particularly those interested in working for\nthemselves. Taxi ads reach approximately 75% of the adult population in an\naverage week, according to PwC \u2013 even more than street poles, billboards,\ndustbins and buses. As such, brands are assured of a captive audience, relative\nmobility notwithstanding. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Arthur Ford\u2019s contact details prominently displayed, and\nthe muted palette bringing the message \u2018start a business\u2019 starkly to the fore,\nthe brand\u2019s clear, unambiguous messaging stands out in high-density areas with\na predominantly young, urban demographic. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Hugh Wilson, National Sales Manager at Transit Ads\u2122, the campaign has been\nextended as <a href=\"https:\/\/www.transitads.co.za\/product\/taxi-branding\/\" target=\"_blank\" rel=\"noopener\">taxi advertising<\/a> is uniquely effective in conveying key\nbrand messages. \u201cExterior and interior advertising offers enormous reach and\nfrequency \u2013 the majority of commuters cannot fail to notice branded taxis, which\nensures instant brand recognition,\u201d he says. \u201cThe campaign strategically\ntargets an emerging market already favourably disposed towards taxi\nadvertising, increasing an affinity for the aspirational brand and its core\nmessage of self-improvement.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more\ninformation on how to get your brand noticed by a sought-after LSM B market,\ncontact Hugh Wilson on 0861 776 826 or mail <a href=\"mailto:hugh@lion-test-sites.co.za\">hugh@lion-test-sites.co.za<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perfume and cosmetics company Arthur Ford is spreading the word about its direct-selling business model with an extended TransitAds\u2122 campaign. The highly-targeted campaign kicked off in December last year with sleek full-wrap branding of 70 taxis in Gauteng, Limpopo, Mpumalanga, KwaZulu-Natal, the Western Cape and the Eastern Cape. This was followed by a further 34 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-8511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transit-ads"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=8511"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8511\/revisions"}],"predecessor-version":[{"id":8515,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8511\/revisions\/8515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/8513"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=8511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=8511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=8511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}