{"id":8516,"date":"2019-10-14T08:43:00","date_gmt":"2019-10-14T08:43:00","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=8516"},"modified":"2023-03-14T13:42:28","modified_gmt":"2023-03-14T11:42:28","slug":"grow-great-campaign","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/grow-great-campaign\/","title":{"rendered":"Taxis drive good nutrition with Champions for Children\u2019s Grow Great campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.growgreat.co.za\" target=\"_blank\" rel=\"noopener\"><em>The\nChampions for Children (C4C)<\/em><\/a><em> programme\nturned to taxis as part of a multi-media campaign to highlight ways to stop\nstunted growth in babies and young children. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grow\nGreat leveraged the mobile OOH platform to increase awareness of this pressing\npreventable childhood development issue. With one in four of South Africa\u2019s\nchildren under the age of five stunted, the aim of the campaign was to draw\nattention to how to help children reach their full potential. <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"810\" height=\"433\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-6.jpg\" alt=\"\" data-id=\"8521\" data-full-url=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-6.jpg\" data-link=\"https:\/\/lion-test-sites.co.za\/provantage?attachment_id=8521\" class=\"wp-image-8521 lazyload\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-6.jpg 810w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-6-300x160.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-6-768x411.jpg 768w\" data-sizes=\"(max-width: 810px) 100vw, 810px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 810px; --smush-placeholder-aspect-ratio: 810\/433;\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"807\" height=\"433\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-1.jpg\" alt=\"\" data-id=\"8519\" data-full-url=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-1.jpg\" data-link=\"https:\/\/lion-test-sites.co.za\/provantage?attachment_id=8519\" class=\"wp-image-8519 lazyload\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-1.jpg 807w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-1-300x161.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-1-768x412.jpg 768w\" data-sizes=\"(max-width: 807px) 100vw, 807px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 807px; --smush-placeholder-aspect-ratio: 807\/433;\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Using\nbright, colourful <a href=\"https:\/\/www.transitads.co.za\/product\/taxi-branding\/\" target=\"_blank\" rel=\"noopener\">taxi wraps<\/a> featuring cute babies and\nhappy moms, the campaign stressed the value of good nutrition in a child\u2019s\nearly years. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To\ngain further traction, Champions for Children ran a Facebook competition urging\nSouth Africans to take selfies next to Grow Great-branded taxis and share them\non its Facebook page, which is an information-sharing site for community health\nworkers. People who engaged with the taxis stood a chance to win R250 in cash. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe\ntaxi campaign helped us with our goal of mobilising South Africa towards zero\nstunting by 2030 through the use of taxi wraps to highlight the importance of\nexclusive breastfeeding for the first six months of children\u2019s lives and the\nvalue of eggs as an important protein source for babies aged six months and\nolder, creating awareness of stunting,\u201d says Duduzile Mkhize, communications specialist\nfor Grow Great. <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"810\" height=\"435\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-4.jpg\" alt=\"\" data-id=\"8518\" data-full-url=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-4.jpg\" data-link=\"https:\/\/lion-test-sites.co.za\/provantage?attachment_id=8518\" class=\"wp-image-8518 lazyload\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-4.jpg 810w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-4-300x161.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-4-768x412.jpg 768w\" data-sizes=\"(max-width: 810px) 100vw, 810px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 810px; --smush-placeholder-aspect-ratio: 810\/435;\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"810\" height=\"432\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-3.jpg\" alt=\"\" data-id=\"8517\" data-full-url=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-3.jpg\" data-link=\"https:\/\/lion-test-sites.co.za\/provantage?attachment_id=8517\" class=\"wp-image-8517 lazyload\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-3.jpg 810w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-3-300x160.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-3-768x410.jpg 768w\" data-sizes=\"(max-width: 810px) 100vw, 810px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 810px; --smush-placeholder-aspect-ratio: 810\/432;\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The taxi-branding exercise, a crucial part of its six-week mass-media campaign, saw Grow Great initially wrapping 24 taxis \u2013 this was later followed by an additional 18 taxis, and a further 16 after that. The integrated Grow Great campaign also included other Out-of-Home platforms including billboards in order to increase reach and recall. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cUsing\ntaxis was an ideal choice in terms of creating widespread impact in densely\npopulated areas,\u201d says Transit Ads\u2122 National Sales Manager Hugh Wilson. \u201cThe campaign proved\neffective, prompting Grow Great to extend its scope. It has been proven that this\ncost-effective on-the-go marketing solution is one of the best for reach and\nfrequency. As the most impactful outdoor medium, brands should always consider\ntaxi advertising as part of a broader multi-media strategy.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For\nmore information on how to get your brand noticed by a sought-after LSM B\nmarket, contact Hugh Wilson on 0861 776 826 or mail <a href=\"mailto:hugh@lion-test-sites.co.za\">hugh@lion-test-sites.co.za<\/a> &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"808\" height=\"434\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-2.jpg\" alt=\"\" class=\"wp-image-8522 lazyload\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-2.jpg 808w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-2-300x161.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Grow-Great-2-768x413.jpg 768w\" data-sizes=\"(max-width: 808px) 100vw, 808px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 808px; --smush-placeholder-aspect-ratio: 808\/434;\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Champions for Children (C4C) programme turned to taxis as part of a multi-media campaign to highlight ways to stop stunted growth in babies and young children. Grow Great leveraged the mobile OOH platform to increase awareness of this pressing preventable childhood development issue. With one in four of South Africa\u2019s children under the age [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-8516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transit-ads"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=8516"}],"version-history":[{"count":2,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8516\/revisions"}],"predecessor-version":[{"id":8524,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8516\/revisions\/8524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/8520"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=8516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=8516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=8516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}