{"id":8525,"date":"2019-11-01T08:51:00","date_gmt":"2019-11-01T08:51:00","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=8525"},"modified":"2023-03-14T13:42:27","modified_gmt":"2023-03-14T11:42:27","slug":"aquafreshs-sparkling-campaign","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/aquafreshs-sparkling-campaign\/","title":{"rendered":"Aquafresh\u2019s sparkling campaign targets consumers on the move"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Reaching millions of commuters on\nthe move makes sense for the family-friendly Aquafresh brand, which has rolled\nout a strategic taxi and Transit.TV<\/em><\/strong><strong><em>\u2122<\/em><\/strong><strong><em> campaign with Transit Ads<\/em><\/strong><strong><em>\u2122. <\/em><\/strong><strong><em><\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"765\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Aquafresh-Park-Station-TTV-edit2-1024x765.jpg\" alt=\"\" class=\"wp-image-8526 lazyload\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Aquafresh-Park-Station-TTV-edit2-1024x765.jpg 1024w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Aquafresh-Park-Station-TTV-edit2-1024x765-300x224.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2019\/11\/Aquafresh-Park-Station-TTV-edit2-1024x765-768x574.jpg 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/765;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The long-term campaign\nis exposing viewers and commuters to the memorable red, blue and white swish of\n<a href=\"https:\/\/www.myaquafresh.co.za\/\" target=\"_blank\" rel=\"noopener\">Aquafresh<\/a> toothpaste with its promise of all-in-one\nprotection for teeth and gums. It is targeting commuters at train stations,\ntaxi ranks and bus depots nationwide through <a href=\"https:\/\/www.transitads.co.za\/product\/transit-tv\/\" target=\"_blank\" rel=\"noopener\">Transit.TV<strong><em>\u2122<\/em><\/strong><\/a>. In addition, the campaign will reach out to commuters through <a href=\"https:\/\/www.transitads.co.za\/product\/taxi-branding\/\" target=\"_blank\" rel=\"noopener\">taxi wraps<\/a>, which appear on 80 taxis around Gauteng\n(including strategic areas like Randburg, Roodepoort, Tembisa, Diepsloot,\nMabopane, Kempton Park and Katlehong) and 10 taxis in Botswana. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strategic OOH\ncampaign aims to increase the visibility of a mature and much-loved South\nAfrican brand. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"http:\/\/www.transitads.co.za\/\" target=\"_blank\" rel=\"noopener\">Transit Ads<\/a>\u2122 National Sales Manager\nHugh Wilson, \u201cThe Aquafresh campaign will reach a large consumer audience, both\non the busy roads of Gauteng and areas with a high footfall \u2013 the high\nvisibility of this trusted household brand will ensure strong recall and influence\npurchasing behaviour. With millions of commuters travelling on public transport\nweekly and waiting in high-dwell-time areas like taxi ranks and train stations,\nreach and frequency are assured.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information on how to get your\nbrand noticed by a sought-after LSM B market, contact Hugh Wilson on 0861 776 826 or mail <a href=\"mailto:hugh@lion-test-sites.co.za\">hugh@lion-test-sites.co.za<\/a> &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reaching millions of commuters on the move makes sense for the family-friendly Aquafresh brand, which has rolled out a strategic taxi and Transit.TV\u2122 campaign with Transit Ads\u2122. The long-term campaign is exposing viewers and commuters to the memorable red, blue and white swish of Aquafresh toothpaste with its promise of all-in-one protection for teeth and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-8525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transit-ads"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=8525"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8525\/revisions"}],"predecessor-version":[{"id":8528,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8525\/revisions\/8528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/8527"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=8525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=8525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=8525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}