{"id":8530,"date":"2019-10-29T12:11:00","date_gmt":"2019-10-29T12:11:00","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=8530"},"modified":"2023-03-14T13:42:27","modified_gmt":"2023-03-14T11:42:27","slug":"shoppa-shows-induce-trial-drive-sales","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/shoppa-shows-induce-trial-drive-sales\/","title":{"rendered":"Why Shoppa Shows induce trial and drive sales"},"content":{"rendered":"\n

Since relaunching its popular Shoppa Show\u2122<\/a> platform\nin 2018, ProActive\u2122<\/a> has\nrecommitted itself to driving real-time engagement among consumers,\nparticularly those within the LSM 4-7 market. These highly entertaining shows do\nwonders for brands that want to reach consumers directly and change their\nbuying behaviour. Digital marketing may expand the reach of a brand, but consumer\nexperience shows give consumers the chance of a more memorable interaction with\nproducts \u2013who doesn\u2019t appreciate rewards, giveaways and a little bit of fun\nwhile out shopping?  <\/p>\n\n\n\n

According to Kirsten Mercer,\nNational Sales Head: ProActive\u2122 South Africa and Africa, Shoppa Shows\u2122 are\npersuasive and frequently lead to purchase. \u201cThey create a fun and exciting\nenvironment for consumers to receive information in an interactive way. They\nencourage trial through mass sampling and pull consumers towards brands with\nrelevant engagement,\u201d she explains.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Refining these Shoppa Shows\u2122 in\never more sophisticated ways, ProActive\u2122 understands that subconscious\npreferences and biases drive purchasing behaviour. They influence consumers by\nspeaking their language, emphasising the benefits of a brand, and demonstrating\nhow this relates to their values.  By\nincreasing visibility and allowing products to do the talking, ProActive\u2122 Brand\nAmbassadors promote sales in the most effective way possible. <\/p>\n\n\n\n

Shows take place in the busiest\nshopping malls and taxi ranks, as well as retail and wholesale stores, schools\nand community centres, and rural community areas, where consumers are most likely\nto make time to engage. They frequently take place in close proximity to the\npoint of purchase and are often linked to in-store promotions, driving\nfurther engagement. <\/p>\n\n\n\n

\u201cShoppa Shows\u2122 take place at\nhigh foot-traffic zones, which allows them to create mass awareness, consumer\nengagement and interaction while driving the key brand message,\u201d says Nhlanhla\nMolepo, Activations Account Manager at ProActive\u2122. \u201cThey also create a\nmemorable experience for the consumer, which translates into brand love.\u201d <\/p>\n\n\n\n

Promotions are most effective when\nthey alert customers to a product (or remind them about that product), educate\nthem about it, and persuade them to sample or at the very least become aware of\nthe product\u2019s benefits. Shoppa Shows\u2122 are high-value engagement (singing and\ndancing are the norm), boosting short-term sales and ensuring that a\ncompetitor\u2019s products are far from a consumer\u2019s mind. <\/p>\n\n\n\n

Creating a positive brand experience can\ninfluence a consumer who is not that loyal to a brand, leading to new\naffiliations. <\/p>\n\n\n\n

The face-to-face component of the\nshows allows brand ambassadors to get a better idea of what a brand\u2019s customers\nmight look like \u2013 where they shop, what their ages and buying habits are, and\nhow they like to be communicated with. This information makes it easier for\nbrands to reach their target markets. <\/p>\n\n\n\n

There\u2019s nothing quite as effective\nas connecting with your customer on a personal level, since campaigns that\nengage consumers on issues that matter most to them are generally far more\nmemorable. <\/p>\n\n\n\n

There are multiple reasons why your\nclient should take part in a Shoppa Show\u2122 \u2013 not least of which is the promise\nof increased traction in a fickle and highly competitive market. <\/p>\n","protected":false},"excerpt":{"rendered":"

Since relaunching its popular Shoppa Show\u2122 platform in 2018, ProActive\u2122 has recommitted itself to driving real-time engagement among consumers, particularly those within the LSM 4-7 market. These highly entertaining shows do wonders for brands that want to reach consumers directly and change their buying behaviour. Digital marketing may expand the reach of a brand, but […]<\/p>\n","protected":false},"author":1,"featured_media":8531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-8530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proactive"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=8530"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8530\/revisions"}],"predecessor-version":[{"id":8533,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8530\/revisions\/8533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/8531"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=8530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=8530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=8530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}