{"id":8788,"date":"2020-05-22T10:59:47","date_gmt":"2020-05-22T10:59:47","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=8788"},"modified":"2023-03-14T13:42:27","modified_gmt":"2023-03-14T11:42:27","slug":"old-mutual-creates-impact-in-ghana","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/old-mutual-creates-impact-in-ghana\/","title":{"rendered":"Old Mutual creates impact in Ghana with huge building wrap in Accra"},"content":{"rendered":"\n

Financial services giant Old Mutual<\/a>\nis driving awareness of its brand in Ghana with a massive building wrap on a\nstrategic Global Out\nof Home Media<\/a> site in the heart of the capital city\nof Accra.<\/p>\n\n\n\n

In this way it has opted for size, scale,\nimpact and a location that sees large numbers of commuter traffic.<\/p>\n\n\n\n

The wrap itself is enormous and\neye-catching, covering 815 square metres of a building situated on the extremely busy Ring Road Central in Accra. This road sees very high\ntraffic volumes, thanks to its location between the central business district\nand the growing Airport City area, which is home to Kotoka International\nAirport. <\/p>\n\n\n\n

Although satellite business districts such\nas Airport City have been established across the city, Central Accra remains\nthe administrative and cultural centre, hosting government ministries, hotels,\nbusinesses, and financial institutions.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Ring Road Central also separates central\nAccra from the outlying suburbs and is therefore a popular commuter route for\nAccra residents, whilst the area around the Old Mutual building wrap is dotted\nwith a number of insurance companies, banks and hotels. <\/p>\n\n\n\n

\u201cThis particular building wrap is hard to miss and is guaranteed to\ncatch the eye of the many Accra residents making use of Ring Road Central for\ntheir daily commute,\u201d says Marcell Entres, Global Out of Home Media\u2019s General\nManager. \u201cIt\u2019s a great example of how size and scale can play an effective role\nas a brand amplifier and drive increased levels of awareness in a short space\nof time.\u201d <\/p>\n\n\n\n

The size and stature of the Old Mutual building wrap is befitting of\nsuch a premium financial services brand and this execution is an example of how\nOut of Home advertising is able to further elevate status through size, scale\nand dominance, as well as drive brand awareness.<\/p>\n\n\n\n

Further strengthening the case for Old Mutual\u2019s investment in this\nAccra building wrap is that Ghana is an attractive market.  <\/p>\n\n\n\n

In Nielsen\u2019s \u2018Edition\n8, Quarter 1, 2019, Africa\u2019s Prospects \u2013 Macro, Business, Consumer & Retail\nIndicators\u20191<\/sup><\/a> report, Ghana was cited as one of the\ncontinent\u2019s more consistent performers. <\/p>\n\n\n\n

\u201cAccording to the International Monetary\nFund, Ghana is expected to be one of the fastest-growing economies in the world,\nand companies share this positive outlook, rating Ghana as Africa\u2019s second-best\nbusiness prospect with improved country and own business growth expectations,\u201d\nsaid the report. <\/p>\n\n\n\n

In recent years the oil, gold and cocoa\nproducer has had one of the top 10 fastest-growing economies in Africa, and the\nIMF forecast average growth of 5% in the near term following its successful\ncompletion of an IMF programme last year.<\/p>\n\n\n\n

That being said, the landscape has obviously\nnow changed, due to the COVID-19 pandemic, but Ghana\u2019s sure footing prior to\nthe outbreak should stand it in good stead, once the recovery period gets\nunderway. <\/p>\n","protected":false},"excerpt":{"rendered":"

Financial services giant Old Mutual is driving awareness of its brand in Ghana with a massive building wrap on a strategic Global Out of Home Media site in the heart of the capital city of Accra. In this way it has opted for size, scale, impact and a location that sees large numbers of commuter […]<\/p>\n","protected":false},"author":1,"featured_media":8790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[344],"tags":[],"class_list":["post-8788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-ooh"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=8788"}],"version-history":[{"count":6,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8788\/revisions"}],"predecessor-version":[{"id":8796,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8788\/revisions\/8796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/8790"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=8788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=8788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=8788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}