{"id":8798,"date":"2020-06-10T09:18:07","date_gmt":"2020-06-10T09:18:07","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=8798"},"modified":"2023-03-14T13:42:27","modified_gmt":"2023-03-14T11:42:27","slug":"ground-breaking-insights-with-transitgo","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/ground-breaking-insights-with-transitgo\/","title":{"rendered":"Transit Ads Unveils Ground-Breaking Insights Community with TransitGo"},"content":{"rendered":"\n

Johannesburg, June 2020<\/strong> – Unfazed\nby the national lockdown, Transit Ads<\/a>\u2122 has put its time behind closed doors to good use and developed a\nprogressive and ground-breaking new product that is able to provide brands with\nregular insights directly from their targeted consumers.<\/p>\n\n\n\n

TransitGo is an insights community developed by Transit Ads\nin partnership with Opinion\nSolutions<\/a>,\na mobile research company that provides consumer-centric mobile research\nservices and engagement platforms \u201cthat consumers can relate to\u201d. <\/p>\n\n\n\n

First of its kind<\/strong><\/p>\n\n\n\n

TransitGo is the first of its kind in South Africa and taps\ninto the country\u2019s diverse commuter market, with a focus on using simple\nresearch techniques to gather valuable insight from commuters in key commuter\nnodes around the country.<\/p>\n\n\n\n

It also provides consumers with a platform on which to\nexpress their opinions on the advertising they are exposed to, whilst embracing\na more consumer-centric marketing approach.<\/p>\n\n\n\n

All of this through a series of panels, with a minimum of\n1000 commuters on each panel at any given time. Surveys are released once a\nweek and commuters are incentivised for their time. <\/p>\n\n\n\n

Uncovering the details<\/strong><\/p>\n\n\n\n

Survey\ntopics include questions on a vast range of industries and behaviours,\nincluding shopping habits, shopping behaviours, brand recognition, effectiveness\nof transit media platforms and more. Further to that, questions can be altered\nalmost instantaneously, providing brands and advertisers with even more\ngranular detail pre, during and post-campaign. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cResearch is such an important marketing tool, as it has\nthe ability to inform and direct a campaign, particularly if you\u2019re gathering\nfirst-hand insight from your target audience,\u201d says Shamy Naidu, Transit Ads\u2122\nExecutive. \u201cFor example, research conducted prior to the start of a campaign\ncan deliver findings that result in the adjustment of campaign messaging, with\na more tailored approach focused on the commuter segment in question. Very\nsimply, Transit Go is a highly-effective research tool that is all about\ndetermining exactly what your target audience wants to see and hear.\u201d<\/p>\n\n\n\n

\u201cWe are creating an opportunity to gain insights into the\ncommuter market that cannot be done anywhere else,\u201d says Naidu. \u201cNot only can\nwe test the effectiveness of an ad on Transit TV, for example, but we can now\nalso do research into what time of the month\/day is best to play a certain ad\nfor it to resonate more with commuters. By\nconducting research over an extended period of time, we can also start\nidentifying key trends within the commuter market.\u201d<\/p>\n\n\n\n

Insights<\/strong><\/p>\n\n\n\n

Insights need not only be based on extended or continuous\nresearch studies, but can also take the form of a dipstick research when the\nneed arises. By way of example, a TransitGo sample study around behaviour\nduring the Covid-19 pandemic delivered some interesting results, and it\u2019s this\nlevel of detail and insight that TransitGo is able to deliver. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cNow\nmore than ever, commuters are digitally savvy and as a result enjoy\nincreased levels of convenience, simplicity and knowledge. Engagement with them\ntoday is on their terms. They want to co-create, share their opinions about a\nproduct and service, and more so than ever, they expect to be heard so research\nand gathering feedback from them must evolve. TransitGo provides access to\nconsumers in real-time<\/em> and in-the-moment<\/em> so that brands can make\nfast, data-backed marketing decisions,\u201c says Tanya Tonder, Managing Director of Opinion\nSolutions.  <\/p>\n\n\n\n

TransitGo is an effective research solution that is now\nable to deliver tangible results and insight for brands and will greatly\nenhance our understanding of this very important consumer segment. <\/p>\n","protected":false},"excerpt":{"rendered":"

Johannesburg, June 2020 – Unfazed by the national lockdown, Transit Ads\u2122 has put its time behind closed doors to good use and developed a progressive and ground-breaking new product that is able to provide brands with regular insights directly from their targeted consumers. TransitGo is an insights community developed by Transit Ads in partnership with […]<\/p>\n","protected":false},"author":1,"featured_media":8801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-8798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transit-ads"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=8798"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8798\/revisions"}],"predecessor-version":[{"id":8802,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8798\/revisions\/8802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/8801"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=8798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=8798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=8798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}