{"id":8811,"date":"2020-06-25T07:13:04","date_gmt":"2020-06-25T07:13:04","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=8811"},"modified":"2023-03-14T13:42:26","modified_gmt":"2023-03-14T11:42:26","slug":"airport-ads-bolsters-visionet-network","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/airport-ads-bolsters-visionet-network\/","title":{"rendered":"AIRPORT ADS BOLSTERS VISIONET NETWORK WITH MASSIVE O.R. TAMBO SCREEN"},"content":{"rendered":"\n

Airport Ads<\/a> has\nsignificantly strengthened its Visionet\u2122<\/a> \u2013\nSouthern Africa\u2019s largest indoor airport screen – network with the addition of a new large format digital Out\nof Home site at O.R. Tambo\nInternational Airport<\/a> (ORTIA) in Johannesburg.<\/p>\n\n\n\n

In doing so, it has responded to market demand and its customers\u2019 growing\nneed for a greater digital presence within the airport environment.<\/p>\n\n\n\n

The newly\ninstalled screen at O.R. Tambo International\nmeasures 4m x 9m and is strategically situated in the main corridor of\nthe domestic departures area in Terminal B.<\/p>\n\n\n\n

The\nExtended Network <\/strong><\/p>\n\n\n\n

With the\nlaunch of Visionet at South Africa\u2019s largest and busiest airport, advertisers\nare now able to engage travellers via a large format digital network in highly\ndesirable airport sites situated within three of the country\u2019s premier economic\nhubs, including Lanseria International Airport<\/a> to the north-west of Johannesburg\nand King Shaka International Airport<\/a> in Durban.<\/p>\n\n\n\n

This makes\nfor a compelling offering and speaks to Airport Ads\u2019 plan to grow the network\u2019s\ncapacity and build a product that allows for advertisers and brands to execute\neffective, high impact digital campaigns across a bouquet of large format\nscreens at South Africa\u2019s key airport locations.<\/p>\n\n\n\n

Central to\nthis is high reach and frequency and the audiences these airport environments\nare able to deliver.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Network\nReach<\/strong><\/p>\n\n\n\n

The numbers\nback this up, with King Shaka International\u2019s 4m x 9m screen delivering a\nmonthly audience of approximately 470,000. Lanseria International, meanwhile,\nhas a 3m x 9m screen and two 1.5m x 6.9m screens, reaching an audience of\napproximately 193,500 monthly. The new ORTIA screen, in turn, will be seen by\napproximately 508,000 travellers a month.<\/p>\n\n\n\n

The\nextended Visionet digital network now offers advertisers the ability to embark on\na digital campaign across the three airport locations while communicating their\nbrand messaging to over        one\nmillion affluent decision makers monthly.<\/p>\n\n\n\n

\u201cThe\naddition of Visionet at O.R. Tambo International is notable, as it significantly\nramps up our digital offering while adding over 500,000 travellers monthly to\nthe audience the network previously engaged,\u201d says Mzi Deliwe, Deputy CEO of PMG and Head of\nAirport Ads. \u201cNot only is Visionet able to deliver the speed and quality that\ndigital out of home technology offers, but due to its impressive size, also the\nopportunity for brands to achieve high impact and make a lasting impression\nwith travellers.\u201d<\/p>\n\n\n\n

Audience Data<\/strong><\/p>\n\n\n\n

Key to Visionet\u2019s effectiveness is the quality of the audience the\nAirport Ads platform is able to deliver.<\/p>\n\n\n\n

According to the research cited earlier, it\u2019s an affluent\naudience, with 39% earning in excess of R500,000 annually. Further, 40% of high\nLSM consumers travel through airports monthly, whilst roughly 31% are business\ntravellers. Approximately 80% of this audience is aged between 30 and 50, and\nroughly 58% are frequent flyers. <\/p>\n\n\n\n

It\u2019s a valuable audience \u2013 with access to larger amounts of\ndisposable spend – and it\u2019s one that spends more time exposed to media than in any\nother Out of Home environment, with an average minimum dwell period of 75 minutes\nin the airport environment. Adding to the impact of this platform is the fact\nthat this audience is a captive one in a location that affords brands zero tune-out.<\/p>\n\n\n\n

With its size, prime locations, impact and desirable audiences,\nthe Visionet network makes for a desirable solution for brands. Particularly\nbrands that understand that digital\nmediums and technology-based solutions are becoming paramount in staying\nconnected and relevant to a range of targeted and desirable consumer segments.<\/p>\n","protected":false},"excerpt":{"rendered":"

Airport Ads has significantly strengthened its Visionet\u2122 \u2013 Southern Africa\u2019s largest indoor airport screen – network with the addition of a new large format digital Out of Home site at O.R. Tambo International Airport (ORTIA) in Johannesburg. In doing so, it has responded to market demand and its customers\u2019 growing need for a greater digital […]<\/p>\n","protected":false},"author":1,"featured_media":8812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-8811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-ads"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=8811"}],"version-history":[{"count":4,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8811\/revisions"}],"predecessor-version":[{"id":8817,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8811\/revisions\/8817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/8812"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=8811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=8811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=8811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}