{"id":8915,"date":"2021-04-07T06:53:37","date_gmt":"2021-04-07T06:53:37","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=8915"},"modified":"2023-03-14T13:42:26","modified_gmt":"2023-03-14T11:42:26","slug":"cadbury-strikes-sweet-deal","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/cadbury-strikes-sweet-deal\/","title":{"rendered":"Cadbury Strikes \u2018Sweet\u2019 Deal with Outdoor Network for Impactful Easter Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">How do brands best deliver impact and amplify their message during a seasonal and holiday periods, particularly when a campaign is targeting a specific event?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through the medium of Out of Home (OOH) advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chocolate producer <a href=\"https:\/\/cadbury.co.za\/\" target=\"_blank\" rel=\"noopener\">Cadbury<\/a> is the latest brand to adopt such an approach, through a multi-site OOH campaign in partnership with Outdoor Network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand\u2019s Easter 2021 \u2018Hide Them with Love\u2019 campaign strategically selected a combination of large-format digital and static billboards with extensions to increase awareness around the brand\u2019s Easter messaging, with a focus on further entrenching the brand and its seasonal range of chocolate products during this time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These sites are expected to reach 1,8 million consumers a month, at a frequency of 10 and total impacts of 18 million monthly (ROAD2016\/17\/18C). The highly-visible billboards will deliver on reach and frequency due to their key high-traffic locations, and position Cadbury to engage with a large volume of potential customers as they go about their commute to and from work, school and shopping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOut of Home is a media amplifier, \u2018extending\u2019 the reach and frequency of integrated campaigns, and driving mobile, social and digital engagement better than any other advertising medium,\u201d says Jacques du Preez, CEO of Provantage Media Group. \u201cIn this case, Cadbury has been able to amplify its Easter campaign messaging in a bold and creatively-engaging manner, employing targeted and effective digital and static billboard solutions to elevate brand and seasonal product offering recognition and reinforcement to a wide range of motorists and commuters.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do brands best deliver impact and amplify their message during a seasonal and holiday periods, particularly when a campaign is targeting a specific event? Simple. Through the medium of Out of Home (OOH) advertising. Chocolate producer Cadbury is the latest brand to adopt such an approach, through a multi-site OOH campaign in partnership with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[472],"tags":[],"class_list":["post-8915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outdoor-network"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=8915"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8915\/revisions"}],"predecessor-version":[{"id":8917,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8915\/revisions\/8917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/8916"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=8915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=8915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=8915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}