{"id":8925,"date":"2021-04-15T06:29:45","date_gmt":"2021-04-15T06:29:45","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=8925"},"modified":"2023-03-14T13:42:26","modified_gmt":"2023-03-14T11:42:26","slug":"ninety-one-digitally-engages-target-audience","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/ninety-one-digitally-engages-target-audience\/","title":{"rendered":"Ninety One Digitally Engages Target Audience on Airport.TV"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Johannesburg, March 2021 <\/strong>&#8211; <a href=\"https:\/\/ninetyone.com\/south-africa\" target=\"_blank\" rel=\"noopener\">Ninety One<\/a> has been sponsoring the news segment on <a href=\"https:\/\/airport-ads.com\/digital-offering\/airport-tv\/\" target=\"_blank\" rel=\"noopener\">Airport.TV\u00ae\u200b<\/a> for the past five years, and in the process has been able to directly engage a targeted audience on this effective digital Out of Home platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Such has been the success of this long-standing sponsorship that <a href=\"https:\/\/ninetyone.com\/south-africa\" target=\"_blank\" rel=\"noopener\">Ninety One<\/a> has elected to renew it for the next 12 months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe longevity of this sponsorship speaks to its value and ability to deliver on Ninety One\u2019s sponsorship objectives,\u201d says Kotie Basson, Head of Marketing, Africa Client Group at Ninety One. \u201cInvestec Asset Management rebranded to Ninety One in March 2020, but had sponsored the Airport.TV business news segment in its previous guise, and this sponsorship renewal is a powerful vote of confidence in Airport.TV\u2019s ability as an advertising platform.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"593\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/04\/AirportTV_NinetyOne_March2021-1024x593.jpg\" alt=\"\" data-id=\"8928\" data-full-url=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/04\/AirportTV_NinetyOne_March2021.jpg\" data-link=\"https:\/\/lion-test-sites.co.za\/provantageninety-one-digitally-engages-target-audience\/airporttv_ninetyone_march2021\/\" class=\"wp-image-8928 lazyload\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/04\/AirportTV_NinetyOne_March2021-1024x593.jpg 1024w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/04\/AirportTV_NinetyOne_March2021-300x174.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/04\/AirportTV_NinetyOne_March2021-768x445.jpg 768w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/04\/AirportTV_NinetyOne_March2021-1536x890.jpg 1536w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/04\/AirportTV_NinetyOne_March2021.jpg 1800w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/593;\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"746\" height=\"418\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/04\/Business-News-Template.jpg\" alt=\"\" data-id=\"8926\" data-full-url=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/04\/Business-News-Template.jpg\" data-link=\"https:\/\/lion-test-sites.co.za\/provantageninety-one-digitally-engages-target-audience\/business-news-template\/\" class=\"wp-image-8926 lazyload\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/04\/Business-News-Template.jpg 746w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/04\/Business-News-Template-300x168.jpg 300w\" data-sizes=\"(max-width: 746px) 100vw, 746px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 746px; --smush-placeholder-aspect-ratio: 746\/418;\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Airport.TV\u00ae\u200b is a place-based TV network situated in South Africa\u2019s airports and provides a unique blend of high-quality traveller-centric content, such as news, sport, and business news, which brands can \u2018top and tail\u2019. They also have the option of running a 30-second advert, sponsoring a segment, or providing Airport.TV\u00ae\u200b with their own unique content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The high quality of the Airport.TV\u00ae\u200bcontent is borne out by the supporting customer feedback statistics, with research conducted by Millward Brown on behalf of <a href=\"https:\/\/airport-ads.com\" target=\"_blank\" rel=\"noopener\">Airport Ads<\/a> producing the following findings:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>93% of respondents actively engage and enjoy&nbsp;Airport.TV\u00ae\u200b<\/li><li>83% would engage with promotions if they were&nbsp;on offer via&nbsp;Airport.TV\u00ae\u200b<\/li><li>88% believe that&nbsp;Airport.TV\u00ae ads stand out and are memorable\u200b<\/li><li>60% and more could remember more than one of the&nbsp;adverts<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s a great fit for a premium financial services brand such as Ninety One, as the sponsorship is appropriately aligned with and focused on the Airport.TV\u00ae news offering, which obviously attracts the attention of business people,\u201d says Mzi Deliwe, Deputy CEO of Provantage Media Group. \u201cThis targeted approach is amplified by the fact that business travel currently dominates the airport landscape even more than before, due to the impact of Covid-19, and there\u2019s a great opportunity for premium brands to engage directly with this particular audience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Johannesburg, March 2021 &#8211; Ninety One has been sponsoring the news segment on Airport.TV\u00ae\u200b for the past five years, and in the process has been able to directly engage a targeted audience on this effective digital Out of Home platform. Such has been the success of this long-standing sponsorship that Ninety One has elected to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-8925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-ads"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=8925"}],"version-history":[{"count":2,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8925\/revisions"}],"predecessor-version":[{"id":8930,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8925\/revisions\/8930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/8929"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=8925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=8925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=8925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}