{"id":8937,"date":"2021-04-23T06:45:44","date_gmt":"2021-04-23T06:45:44","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=8937"},"modified":"2023-03-14T13:42:25","modified_gmt":"2023-03-14T11:42:25","slug":"reboost-powers-up-market-presence","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/reboost-powers-up-market-presence\/","title":{"rendered":"Reboost Powers Up Market Presence with Integrated Transit Campaign"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/04\/Reboost_TA-April-21-1024x683.jpg\" alt=\"\" class=\"wp-image-8940 lazyload\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/04\/Reboost_TA-April-21-1024x683.jpg 1024w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/04\/Reboost_TA-April-21-300x200.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/04\/Reboost_TA-April-21-768x512.jpg 768w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/04\/Reboost_TA-April-21-1536x1024.jpg 1536w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/04\/Reboost_TA-April-21.jpg 1948w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Energy drink <a href=\"https:\/\/reboostenergy.com\/\" target=\"_blank\" rel=\"noopener\">Reboost<\/a> is making effective use of the Out of Home medium and driving greater brand awareness of its products through a \u2018powerful\u2019 <a href=\"https:\/\/www.transitads.co.za\/\" target=\"_blank\" rel=\"noopener\">Transit Ads<\/a>\u2122 Out of Home media campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The energy drink\u2019s objective is to elevate the Reboost brand and, in turn, generate a greater market presence and awareness of availability across South Africa, and thus has embarked on a three-month national campaign across all Transit Ads media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The full suite of products takes in Transit TV, taxi rank branding, Transit XL, Integrated Rapid Transit bus backs, and \u2018Powa Towas\u2019, with the broader objective to \u2018own\u2019 the transit space and deliver a clear and concise message to commuters regarding the Reboost brand proposition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That includes positioning the Reboost brand as the \u201cenergy drink that fuels aspirations and helps you Rise with Reason!\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCreatively, the Reboost messaging lends itself to an eye-catching and impactful OOH campaign,\u201d says Shamy Naidoo, Transit Ads\u2122 Executive. \u201cBut, Reboost has gone beyond that and selected an integrated national campaign across a number of Transit Ads\u2019 static and digital platforms in key high demand transit locations. In so doing, not only are the objectives of reach and awareness being met, but we\u2019re strategically and effectively engaging the brand\u2019s targeted and economically-active audience in high dwell time transit environments.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Energy drink Reboost is making effective use of the Out of Home medium and driving greater brand awareness of its products through a \u2018powerful\u2019 Transit Ads\u2122 Out of Home media campaign. The energy drink\u2019s objective is to elevate the Reboost brand and, in turn, generate a greater market presence and awareness of availability across South [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-8937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transit-ads"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=8937"}],"version-history":[{"count":2,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8937\/revisions"}],"predecessor-version":[{"id":8941,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/8937\/revisions\/8941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/8939"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=8937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=8937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=8937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}