{"id":9006,"date":"2021-08-03T08:01:48","date_gmt":"2021-08-03T08:01:48","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=9006"},"modified":"2023-03-14T13:42:25","modified_gmt":"2023-03-14T11:42:25","slug":"telkom-breaks-through-the-clutter","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/telkom-breaks-through-the-clutter\/","title":{"rendered":"Telkom Breaks Through the Clutter with Effective \u2018Moving Billboard\u2019 Campaign"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/08\/Telkom_FuneralPlan5-1024x683.jpg\" alt=\"\" class=\"wp-image-9008 lazyload\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/08\/Telkom_FuneralPlan5-1024x683.jpg 1024w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/08\/Telkom_FuneralPlan5-300x200.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/08\/Telkom_FuneralPlan5-768x512.jpg 768w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/08\/Telkom_FuneralPlan5-1536x1024.jpg 1536w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/08\/Telkom_FuneralPlan5.jpg 1948w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Johannesburg, July 2021 \u2013 <\/strong>Telecommunications provider <a href=\"https:\/\/www.telkomsa.net\/\" target=\"_blank\" rel=\"noopener\">Telkom<\/a><strong> <\/strong>has partnered with <a href=\"http:\/\/www.transitads.co.za\" target=\"_blank\" rel=\"noopener\">Transit Ads<\/a> to execute a targeted Out of Home campaign that speaks directly to commuters, pedestrians and motorists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The objective of the campaign is to drive increased levels of awareness of Telkom\u2019s \u2018Funeral Cover\u2019 product and Telkom has identified bus and taxi branding as its preferred \u2018canvas\u2019 on which to roll out its creative and engage this particular audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Approximately 80 taxis and 40 regional buses have been branded for this campaign, which spans across Gauteng, KwaZulu-Natal, Limpopo and Mpumalanga, ensuring excellent geographical spread and reach across South Africa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this way, Telkom, as a brand, is able to break through the clutter and effectively reach its targeted audience, maximizing the advertising opportunities that bus and taxi branding offer, including engaging a vast audience and talking to both commuters in the bus and taxi, as well as pedestrians and other commuters in surrounding vehicles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBus and taxi branding provides advertisers with the opportunity to take large format creative and brand messaging to areas where other forms of Out of Home media are limited,\u201d says Shamy Naidu, Executive: Transit Ads. \u201cThat\u2019s the USP, and these \u2018travelling canvasses\u2019 are highly visible moving billboards that travel the same routes daily, offering advertisers massive impact and high frequency. Hats off to Telkom for seeing the potential in this unique advertising medium and executing effectively.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Johannesburg, July 2021 \u2013 Telecommunications provider Telkom has partnered with Transit Ads to execute a targeted Out of Home campaign that speaks directly to commuters, pedestrians and motorists. The objective of the campaign is to drive increased levels of awareness of Telkom\u2019s \u2018Funeral Cover\u2019 product and Telkom has identified bus and taxi branding as its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-9006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transit-ads"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=9006"}],"version-history":[{"count":2,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9006\/revisions"}],"predecessor-version":[{"id":9010,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9006\/revisions\/9010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/9007"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=9006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=9006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=9006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}