{"id":9025,"date":"2021-09-06T09:00:34","date_gmt":"2021-09-06T09:00:34","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=9025"},"modified":"2023-03-14T13:42:25","modified_gmt":"2023-03-14T11:42:25","slug":"sorbet-catches-the-eye","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/sorbet-catches-the-eye\/","title":{"rendered":"Sorbet Catches the Eye with Memorable Street Furniture Campaign"},"content":{"rendered":"\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"800\" height=\"533\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/09\/MCF_2356-copy.jpg\" alt=\"\" data-id=\"9029\" data-full-url=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/09\/MCF_2356-copy.jpg\" data-link=\"https:\/\/lion-test-sites.co.za\/provantagesorbet-catches-the-eye-with-memorable-street-furniture-campaign\/mcf_2356-copy\/\" class=\"wp-image-9029 lazyload\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/09\/MCF_2356-copy.jpg 800w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/09\/MCF_2356-copy-300x200.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/09\/MCF_2356-copy-768x512.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/533;\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"800\" height=\"533\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/09\/MCF_2250-copy.jpg\" alt=\"\" data-id=\"9027\" data-full-url=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/09\/MCF_2250-copy.jpg\" data-link=\"https:\/\/lion-test-sites.co.za\/provantagesorbet-catches-the-eye-with-memorable-street-furniture-campaign\/mcf_2250-copy\/\" class=\"wp-image-9027 lazyload\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/09\/MCF_2250-copy.jpg 800w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/09\/MCF_2250-copy-300x200.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/09\/MCF_2250-copy-768x512.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/533;\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"800\" height=\"533\" data-src=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/09\/MCF_2019-copy.jpg\" alt=\"\" data-id=\"9026\" data-full-url=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/09\/MCF_2019-copy.jpg\" data-link=\"https:\/\/lion-test-sites.co.za\/provantagesorbet-catches-the-eye-with-memorable-street-furniture-campaign\/mcf_2019-copy\/\" class=\"wp-image-9026 lazyload\" data-srcset=\"https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/09\/MCF_2019-copy.jpg 800w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/09\/MCF_2019-copy-300x200.jpg 300w, https:\/\/lion-test-sites.co.za\/provantage\/wp-content\/uploads\/2021\/09\/MCF_2019-copy-768x512.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/533;\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Johannesburg, September 2021<\/strong> \u2013 Beauty therapy brand <a href=\"https:\/\/www.sorbet.co.za\/\" target=\"_blank\" rel=\"noopener\">Sorbet<\/a> is using eye-catching colours and striking creative to drive greater brand awareness, with a bus shelter campaign designed to grab the attention of commuters and remain top of mind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This, in partnership with <a href=\"https:\/\/streetnetwork.co.za\/\" target=\"_blank\" rel=\"noopener\">Street Network<\/a>, with which it has partnered for a six-month campaign that has been rolled out in the upper-income Johannesburg suburbs of Bryanston, Sandton and Rosebank.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The objective of the campaign is not only to increase levels of brand awareness, but also drive potential customers to nearby Sorbet stores in Rosebank, Killarney and Hyde Park.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Further strengthening the creative execution is the clever use of \u2018mini extensions\u2019, with Sorbet working with Street Network to produce razor blades and Sorbet \u2018badges\u2019 that extend from the street furniture and increase the size of the creative on each bus shelter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs a brand, we knew that Sorbet\u2019s salons had striking colours we could use and there\u2019s great synergy between these colours and the ability to roll out a really effective and memorable campaign that leans heavily on the creative,\u201d says Vaughan Berry, Director of Provantage Media Group. \u201cThe response has been incredible, with these bus shelters creating increased levels of \u2018talkability\u2019 around the Sorbet brand and driving much higher levels of awareness.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whilst this six-month campaign remains focused on the areas of Bryanston, Sandton and Rosebank in Johannesburg, Sorbet has plans to roll out a national campaign in the near future, taking in South Africa\u2019s other major economic centres.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Johannesburg, September 2021 \u2013 Beauty therapy brand Sorbet is using eye-catching colours and striking creative to drive greater brand awareness, with a bus shelter campaign designed to grab the attention of commuters and remain top of mind. This, in partnership with Street Network, with which it has partnered for a six-month campaign that has been [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[339],"tags":[],"class_list":["post-9025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-street-network"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=9025"}],"version-history":[{"count":2,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9025\/revisions"}],"predecessor-version":[{"id":9031,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9025\/revisions\/9031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/9032"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=9025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=9025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=9025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}