{"id":9045,"date":"2021-10-27T06:38:28","date_gmt":"2021-10-27T06:38:28","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=9045"},"modified":"2023-03-14T13:42:24","modified_gmt":"2023-03-14T11:42:24","slug":"hisense-reimagines-life-with-impactful-airport-ads-campaign","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/hisense-reimagines-life-with-impactful-airport-ads-campaign\/","title":{"rendered":"Hisense \u2018Reimagines Life\u2019 With Impactful Airport Ads Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Johannesburg, October 2021 <\/strong>\u2013 Global leading consumer electronics brand <a href=\"https:\/\/hisense.co.za\/\" target=\"_blank\" rel=\"noopener\">Hisense<\/a> has teamed up with <a href=\"https:\/\/airport-ads.com\" target=\"_blank\" rel=\"noopener\">Airport Ads<\/a>, a division of <a href=\"https:\/\/lion-test-sites.co.za\/provantage\">Provantage Media Group<\/a> in selecting two key strategic and unique advertising touch points at Johannesburg\u2019s <a href=\"https:\/\/ortambo-airport.com\/index.html\" target=\"_blank\" rel=\"noopener\">O.R. Tambo International <\/a>&nbsp;(ORTIA), one of Africa\u2019s busiest airports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to achieve their objectives of targeting and communicating with business travellers, the brand has opted for a combination of digital and large format static Out of Home (OOH) platforms \u2013 namely, the Airport Ads \u2018Classic Site\u2019 Centre Wall at ORTIA and Airport Ads\u2019 <a href=\"https:\/\/airport-ads.com\/digital-offering\/visionet\/\" target=\"_blank\" rel=\"noopener\">Visionet\u2122<\/a> platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The wall site looks set to deliver high impact, due to its size and scale &#8211; 19m (wide) x 10m (high) &#8211; along with its central location. The site is situated in the center fa\u00e7ade of the ORTIA building and targets all car rental returns and car park users, whilst it also visible from the Gautrain platform.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a>Visionet<sup>\u2122<\/sup>, <\/a>meanwhile, is Southern Africa\u2019s largest indoor airport available at key national airports in South Africa. With screens ranging from 10m<sup>2<\/sup> through to 70m<sup>2<\/sup> in size, this platform provides not only the speed and quality of digital Out of Home technology, but the opportunity for brands to achieve a high-impact and lasting impression with travellers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Visionet\u2122 screen at ORTIA is strategically situated in the domestic departures hall, visible to all passengers. Here, Hisense has opted for rotating two visual executions operating on a loop, communicating various Hisense product messages at different times.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;\u201cThis is a well thought out airport campaign, integrating the use of static and digital to deliver on objectives,\u201d says Mzi Deliwe, Deputy CEO of Provantage Media Group. \u201cThere\u2019s the high impact of the wall site and a similar result from the Visionet platform, but with a different execution \u2013 the latter maximising the speed and high quality visuals of digital Out of Home technology. Both platforms, though, look set to make a lasting impression on travellers, with high levels of brand recall.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Johannesburg, October 2021 \u2013 Global leading consumer electronics brand Hisense has teamed up with Airport Ads, a division of Provantage Media Group in selecting two key strategic and unique advertising touch points at Johannesburg\u2019s O.R. Tambo International &nbsp;(ORTIA), one of Africa\u2019s busiest airports. In order to achieve their objectives of targeting and communicating with business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-9045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-ads"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=9045"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9045\/revisions"}],"predecessor-version":[{"id":9047,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9045\/revisions\/9047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/9046"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=9045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=9045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=9045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}