{"id":9123,"date":"2022-09-12T11:26:46","date_gmt":"2022-09-12T11:26:46","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=9123"},"modified":"2023-03-14T13:42:23","modified_gmt":"2023-03-14T11:42:23","slug":"outdoor-network-continues-to-grow","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/outdoor-network-continues-to-grow\/","title":{"rendered":"Outdoor Network continues to grow 3 x 6 digital network with the latest addition of the first high-quality rotator billboard in Rustenburg."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As a leader in the industry, Outdoor Network, a division of Provantage Media Group, continues to grow its national footprint and digital-focused development strategy with the latest accomplishment of adding another rotating digital billboard to its offering. The new, high-definition, rotating digital billboard measures 3m x 6m and is strategically located in R24 Waterval East, Rustenburg, Northwest &#8211; a highly sought-after, key high-traffic location.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This digital billboard is the first high-quality roadside installation in Rustenburg and is set to target an upmarket audience with a unique reach of 134&nbsp;300 and 2&nbsp;284&nbsp;318 impressions (ROAD2017\/18\/19). \u201cWe are committed to developing high quality installations that at the same time offer audience and contextual relevance for advertisers\u201d says Thulani Dumakude, General Manager for Outdoor Network. \u201cRustenburg was a natural expansion selection for us as this secondary city offers great exposure for marketers in bustling areas where little digital advertising opportunity are in place\u201d he adds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This winning solution allows for brands to extend their audience reach to a broader South African audience, that offers reach beyond only main metro areas where an already high concentration of digital billboard placements exists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the launch of this new digital billboard, Outdoor Network now provides brand exposure on 16 digital rotator billboards across both key metros and secondary towns in South Africa.&nbsp; These digital boards are built with technology that uniquely enables the board to rotate twice a day so that the screen gets optimal reach by facing both AM and PM peak traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why Rustenburg?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rustenburg is one of the fastest growing municipalities in South Africa and the 7<sup>th<\/sup> largest city economy in the county. From high-rise landmark buildings to skyscrapers in the plan, Rustenburg is a bustling and growing city, perfectly positioned for brands as a target geographic location offering:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>High consumer spending power:<\/strong> The average person in Rustenburg earns more than the national per capita average.<\/li><li><strong>A key tourist attraction:<\/strong> With a vast number of nature reserves and other key attractions, this city is a hub for tourist activities.<\/li><li><strong>High consumer consumption levels:<\/strong> Rustenburg has a diverse amount of shopping malls in different areas which are a drawcard for many people.<\/li><li><strong>Set to become a future Smart City:<\/strong> It is set to become a world-class, green, efficient, sustainable, and interconnected Smart City where all communities enjoy a high quality of life.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As a leader in the industry, Outdoor Network, a division of Provantage Media Group, continues to grow its national footprint and digital-focused development strategy with the latest accomplishment of adding another rotating digital billboard to its offering. The new, high-definition, rotating digital billboard measures 3m x 6m and is strategically located in R24 Waterval East, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[472],"tags":[],"class_list":["post-9123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outdoor-network"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=9123"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9123\/revisions"}],"predecessor-version":[{"id":9125,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9123\/revisions\/9125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/9124"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=9123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=9123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=9123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}