{"id":9151,"date":"2022-11-23T12:04:12","date_gmt":"2022-11-23T12:04:12","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=9151"},"modified":"2023-03-14T13:42:23","modified_gmt":"2023-03-14T11:42:23","slug":"first-digitised-billboard-western-cape","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/first-digitised-billboard-western-cape\/","title":{"rendered":"Outdoor Network Announces Its First Digitised Billboard In The Western Cape"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Outdoor Network\u2019s new, high-definition, rotating digital site is strategically located on Koeberg Road in Milnerton \u2013 a key traffic location. According to Outdoor Network\u2019s General Manager Thulani Dumakude, this further cements the company\u2019s position as a digital leader in both metro and secondary town markets nationally.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Complementing Outdoor Network\u2019s existing 15 footprint strong 3 x 6 digital billboard network, this site delivers an upmarket audience with a unique reach of between one hundred thousand and up to one million impressions (ROAD2017\/18\/19). This premium digital site, located in close proximity to key destinations in Milnerton, impacts local audiences on the daily commute, travelling North and South between Plattekloof and the Koeberg Interchange.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The latest addition further accelerates Outdoor Network\u2019s dominance in regional markets. \u2018Across the country, Outdoor Network continues to invest in our digital network by building high-quality new digital assets in key locations, delivering audience scale on a national level. As part of our ongoing investment to build a digitised infrastructure that offers national coverage within main metros and secondary towns, we provide brands with a digital holding that offers true reach of the broader South African population,\u2019 added Dumakude.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This winning formula allows for brands to extend their audience reach to a wider South African audience. With the launch of this new digital billboard, Outdoor Network now provides unsurpassed brand exposure on 16 digital rotator billboards across key metros and secondary towns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an added benefit, the digital boards are built with technology that uniquely enables it to rotate twice a day to achieve the optimal reach during peak traffic times. This allows advertisers to get double the exposure, a unique attribute exclusive to Outdoor Network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The digital expansion in Cape Town follows a strategic large format full motion digital along main arterial Beyers Naude Drive in Gauteng and the newly constructed digital rotator in Rustenburg, clearly reflecting Outdoor Network\u2019s ongoing commitment to providing advertisers with more engaging ways to reach audiences across the country.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outdoor Network\u2019s new, high-definition, rotating digital site is strategically located on Koeberg Road in Milnerton \u2013 a key traffic location. According to Outdoor Network\u2019s General Manager Thulani Dumakude, this further cements the company\u2019s position as a digital leader in both metro and secondary town markets nationally. Complementing Outdoor Network\u2019s existing 15 footprint strong 3 x [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[472],"tags":[],"class_list":["post-9151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outdoor-network"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=9151"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9151\/revisions"}],"predecessor-version":[{"id":9153,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9151\/revisions\/9153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/9152"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=9151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=9151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=9151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}