{"id":9792,"date":"2023-11-27T08:35:00","date_gmt":"2023-11-27T06:35:00","guid":{"rendered":"https:\/\/lion-test-sites.co.za\/provantage?p=9792"},"modified":"2024-06-25T08:40:58","modified_gmt":"2024-06-25T06:40:58","slug":"brands-maximise-dooh-domination","status":"publish","type":"post","link":"https:\/\/lion-test-sites.co.za\/provantage\/brands-maximise-dooh-domination\/","title":{"rendered":"Brands maximise DOOH domination as Springboks land at OR Tambo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Springboks have returned to South Africa following a record-breaking victory at the 2023 Men\u2019s Rugby World Cup. When the team landed at OR Tambo International Airport, thousands of fans gathered to welcome the champions home as they made their entrance via the airport\u2019s international arrivals terminal. Brands took advantage of the moment by ensuring their visibility on the Airport Ads\u00ae atrium screens. These large format digital advertising screens provided innovative brand messaging to connect with the elated audience as the local heroes arrived.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the most central point at the heart of the airport and a constant thoroughfare for passengers arriving and people collecting passengers, the international arrivals terminal is a vital touchpoint for advertisers throughout the year, and it can also be used to leverage the extra traffic brought on by big events \u2013 like the recent return of the Springboks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">South Africa\u2019s global heroes and heroines are greeted and celebrated in the atrium following their international successes. And since September\u2019s launch of Airport Ads\u2019 four large-format digital atrium screens \u2013 each measuring an impressive 40sqm \u2013 big brands continue to seize the attention of travellers and visitors to the airport from the moment they step into the arrivals hall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mzi Deliwe, deputy CEO at Provantage and head of Airport Ads says: \u201cWe recognise that during significant events in the country\u2019s consciousness, brands can take the lead by creating messaging that is relevant in the moment.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/airport-ads.com\/wp-content\/uploads\/2023\/11\/720715.jpeg\" alt=\"\" class=\"wp-image-807 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe Rugby World Cup campaign saw brands like Mastercard, Nike, FNB and MTN becoming an integral part of the grand welcome. By harnessing the impact delivered by the atrium screens, these brands aligned themselves with the celebration and enthusiasm surrounding the Springboks\u2019 victory.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The atrium screens, strategically placed within the arrivals hall, can be seen across three floors and by passengers going to and from the Gautrain. International passengers departing from Terminal B and domestic passengers on their way to check-in also catch sight of the screens, which have become an integral part of the airport ambience, enhancing the overall passenger experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The atrium is the largest central focal point in Airport Ads\u2019 messaging touchpoints at OR Tambo. Beyond the large-format screens, a strategically-placed omnichannel brand narrative unfolds. The company\u2019s large-format digital Visionet\u2122 offering and Airport.TV\u00ae screens complement the brand messaging matrix, creating an immersive journey through the entire airport \u2013 connecting with passengers and visitors at several touchpoints with powerful brand messaging that converges in the arrivals terminal.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ORTIA Atrium Welcomes The Bokke\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/UoSZqxwgEL4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This holistic approach ensures that engagement is not limited to just one location. Deliwe adds: \u201cThe atrium is a captive platform for advertisers due its size and visibility, extended dwell times and the substantial foot traffic in the area. The larger-than-life screens, complemented by additional messaging throughout the airport, allow for impactful creative executions, engaging messaging and disruptive visuals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAdditionally, the platform\u2019s digital capabilities, including flexibility and immediacy, make execution straightforward, and we are fully equipped to tailor messaging in real-time.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bustling \u2018meeters and greeters\u2019 area is a dynamic visual landscape, enveloping travellers in a curated visual journey with a dwell time of approximately 45 minutes. Deliwe concludes: \u201cThe success of the Rugby World Cup campaign highlights the power of digital out-of-home advertising and the opportunity for brands to tap into the national consciousness during significant events. And it doesn\u2019t stop with rugby.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBeing present at the right moment enables brands to make a lasting impact in this high-traffic and high-dwell time environment, where heroes are welcomed home, families reunite and travellers return to home soil.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about digital domination in the airport environment and additional solutions Airport Ads can offer brands, visit <a href=\"https:\/\/airport-ads.com\" target=\"_blank\" rel=\"noreferrer noopener\">airport-ads.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Springboks have returned to South Africa following a record-breaking victory at the 2023 Men\u2019s Rugby World Cup. When the team landed at OR Tambo International Airport, thousands of fans gathered to welcome the champions home as they made their entrance via the airport\u2019s international arrivals terminal. Brands took advantage of the moment by ensuring [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-9792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-ads"],"_links":{"self":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/comments?post=9792"}],"version-history":[{"count":1,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9792\/revisions"}],"predecessor-version":[{"id":9800,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/posts\/9792\/revisions\/9800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media\/9797"}],"wp:attachment":[{"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/media?parent=9792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/categories?post=9792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lion-test-sites.co.za\/provantage\/wp-json\/wp\/v2\/tags?post=9792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}