Founded in 2009 as Mica Hardware, our journey began when a group of dedicated franchisees acquired the Mica Hardware brand from Super Group.

Since then, we have grown steadily, establishing ourselves as a trusted name in the retail sector.

In 2011, we took a significant step forward by forming Legendary Retail Brands (LRB), a milestone that set the stage for our continued expansion.

Two years later, in 2013, we strengthened our position in the home improvement and building material industry with the acquisition of DIY Depot.

This strategic addition diversified our portfolio, enabling us to serve the independent retail market with two distinct brands, each tailored to meet their unique membership needs, support structures, and target markets.

In 2020, we furthered our commitment to quality by launching a robust imports program serviced out of Pinetown, KwaZulu-Natal. This initiative enhanced our ability to deliver exceptional products and services to our valued members and their customers.

In 2024, we embarked on a transformative chapter with a comprehensive rebranding initiative, reflecting our dedication to innovation and growth. Alongside this, we relocated our head office to new premises, reinforcing our commitment to continued progress and excellence.

our brands

At Legendary Retail Brands, we are driven by a passion for excellence, innovation, and customer satisfaction. With a strong foundation and a clear vision for the future, we remain dedicated to shaping the retail landscape and empowering communities for years to come.

Our Vision

At Legendary Retail Brands, we strive to lead the independent retail industry by redefining the DIY and building experience.

As the proud stewards of trusted brands like Mica Hardware and DIY Depot, we are committed to delivering quality, innovation, and customer-focused solutions.

Our goal is to empower members, individuals, and communities with accessible, diverse, and high-quality products and services.

By championing excellence, sustainability, and a passion for craftsmanship, we aim to make our brands and stores the preferred destination for all home DIY and building needs.

 

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Legendary Retail Brands: Inspiring Excellence in DIY and Building Retail.

Our Mission

At Legendary Retail Brands, we empower independent retailers and DIY enthusiasts by providing high-quality products, innovative solutions, and exceptional support through our trusted brands, Mica Hardware and DIY Depot.

We are committed to fostering growth, sustainability, and excellence in every interaction, enabling our members to thrive and our customers to bring their home improvement and building project visions to life.

 

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Together, we build a legendary legacy of mutual success and enduring prosperity.

Excellence

We are dedicated to achieving excellence in our products, services, and relationships, ensuring the highest standards in everything we do.

Innovation & Growth

We embrace innovation and continuous improvement, adapting to the evolving needs of our industry and stakeholders to drive success.

Collaboration

We foster strong partnerships with our members, suppliers, and stakeholders, working together to achieve mutual growth and success.

Integrity

We uphold the highest ethical standards, conducting our business with transparency, honesty, and respect in all interactions.

Customer Focus

We place our customers at the heart of our business, delivering exceptional experiences, products, and services that exceed expectations.

Sustainability & Community

We are committed to sustainability and social responsibility, making a positive impact in the communities we serve while minimising our environmental footprint.