Shamy Naidu, Executive: Transit Ads outlines the benefits and effectiveness of advertising within the train station environment. Advertising within the transit environment and train stations in particular, has come a long way. Cast your mind back to ten years ago when the transit infrastructure in South Africa was given a facelift, started expanding considerably, was […]
Bidvest commissions Airport Ads®
The highly dynamic and entrepreneurial Bidvest Bank is exposing passengers and visitors passing through Cape Town International Airport to its ‘let’s get it done’ campaign during November and December. The large format and highly visible campaign messaging is noticeable on the approach road and entrance to the multi-level parking building. Three creative executions span the length of the building, attracting attention through visual imagery and hard hitting copy.
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Mall Ads™ has re-launched Mall TV™, with a renewed focus on targeting the mass market segment of the South African population. In strengthening the Mall TV offering, Mall Ads believes it now has a solution that speaks more effectively to clients and brands seeking alternative and engaging ways to converse with consumers, particularly in the […]
Transit Ads™ drives BUCO message to Consumers
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