Mobile operator Cell C partnered with MALL ADS™ towards the end of last year to generate awareness around an attractive summer promotion it ran across South Africa. Cell C’s ‘Summer Recharge’ campaign ran on MALL TV across 11 mid-income malls over a three-month period, as Cell C looked to take advantage of the Christmas shopping […]
Airport Ads® implements campaign for EY
Airport Ads® has recently implemented a campaign for multi-national company EY in order to showcase their Building a Better Working World messaging and creative. A strategically located Airport Ads® site at OR Tambo International Airport has been branded to ensure that their messaging is delivered to key business influencers from across the globe.
The 80-metre long billboard provides exposure for a variety of key messages while still keeping a cohesive creative. The result is an eye-catching and informative campaign in an environment that is considered to be among the most effective marketing platforms in the world.
Airport Ads® provides brands with advertising opportunities in all ACSA airports in South Africa as well as Lanseria International Airport, Kruger International Airport, Polokwane Airport and Kenneth Kaunda International Airport in Zambia.
Over 3,4 million business and leisure passengers pass through these airports each month; spending at least 66 minutes in the environment. To engage with this ought-after audience of decision makers contact airportads@lion-test-sites.co.za or go to www.provantage.co.za/Airport-Ads or connect on Twitter @AirportAds_ or Transit Ads on Linkedin.
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Airport Ads granted five-year concession at Kruger Mpumalanga International
Airport Ads® has renewed its contract with Kruger Mpumalanga International Airport (KMIA) and in the process strengthened its position as South Africa’s market leader in the airport advertising space. The contract has been renewed for another five years until June 2024, following on from the initial five-year concession agreement signed in 2014. The end result […]
Mall Ads partners with Street Network to provide extended service offering
Mall Ads™ has partnered with Street Network to bring advertisers more impactful, more strategic opportunities to target shoppers in the mall environment. Advertisers will now be able to take advantage of mini-billboards and branded pole ads within the parking areas of selected malls in Gauteng, KwaZulu-Natal and Western Cape. The new advertising platforms have been […]