The recent Property Exhibition at East Point Shopping Centre in Ekurhuleni attracted hundreds of thousands of feet through the mall, and these shoppers were there both for retail needs and to engage with exhibitors, resulting in a successful event for all stakeholders. Trends that are affecting malls globally – including mass urbanization, e-commerce and the […]
Golf Ads sponsors Leading Golf Tournaments
Golf Ads™ has been a key sponsor in a number of golf tournaments including the Johannesburg Open, the Tshwane Open, the SA Open as well as the Investec SA Women’s Open. As the country’s leading golf media specialist company, Golf Ads™ is invested not only in innovating within the OOH marketplace, but in the sport itself. “Sponsoring the biggest golfing events in the country ensures that our brand remains top of mind amongst key decision makers, it also demonstrates our dedication to golf and the growth of the sport,” explains Johan Scholtz, spokesperson for Golf Ads™.
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South Africa’s retail economy runs on predictable rhythms, and nowhere is this more visible than in the country’s mid-market malls. Far from being discretionary or “nice-to-have” shopping destinations, these centres serve as essential retail hubs for millions of South Africans who shop close to home, commute through connected commuter nodes, and make frequent visits that […]
Why 360 degree campaigns work in the Transit Environment
Shamy Naidu, Executive: Transit Ads™ outlines the importance of implementing 360° advertising campaigns within the highly effective, high frequency and captive transit environment. As in any other advertising environment, the need for a 360° campaign in the transit environment is vital to ensure maximise ROI and to keep brand and product top of mind. Transit […]