The Covid-19 pandemic and resulting lockdowns that wreaked havoc on the broader retail environment were amplified by looting during the July 2021 riots. Additionally, e-commerce and the largely subdued economic climate which immediately followed, left South African shopping malls with significantly lower traffic levels and turnover between 2020 and early 2022. But South Africans – […]
Bonga Sibisi appointed Account Manager for Mall Ads
Bonga Sibisi has been appointed Mall Ads™ Account Manager for the Broll portfolio, managing the NON-GLA Broll account across the country. Sibisi comes with a strong agency background, having cut his teeth in brand consulting, corporate communications and entrepreneurial ventures. These skills were honed during his time at Intergroup Brand Consulting, PR Worx and Blue Moon Corporate Communications, where he also gained a wide understanding of various industries, brands, products and insights into consumer purchasing psychology.
Sibisi brings his strategic brand consulting experience and advertising know-how to Mall Ads™, two areas of expertise that are critical for understanding how best to position brand and messaging to ensure that a campaign moves shoppers from prospect to purchase.
Part of Sibisi’s role is to ensure that the teams on the ground meet targets. His is also responsible for building and maintaining solid relationships with stakeholders.
“Creating maximum impact for clients is what it’s about. I believe OOH is the future as people are really spending less time on traditional media that is easy to ignore. OOH is in your face and can often not be ignored. OOH in the mall environment offers really good opportunities to engage with target audiences in captive spaces. I look forward to the challenges and developments in this exciting environment,” says Sibisi.
For more information on how Mall Ads™ can increase sales for your brand and product, contact Bonga Sibisi on 0861 776 826 or bongas@lion-test-sites.co.za or go to www.provantage.co.za/mall-ads
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