ProActive™ – a division of the Provantage Media Group – has appointed experienced sales professional Andre de Lange as its new Field Sales and SADC Manager. De Lange has a strong background in merchandising, particularly in emerging markets, and has previously held senior positions at Bromor Foods and Mondelez International, the American multinational confectionery, food […]
Transit Ads implements campaign for Mayo
To successfully relaunch Danone Mayo into the market and create far-reaching product awareness, the drinking yoghurt selected Transit Ads to provide a fleet of 65 branded taxis.
The same creative has been used nationally and features the Mayo variants – Banana, Cream Soda, Mixed Fruit, Pineapple, Strawberry and Vanilla Fudge.
The branding shows the products as larger-than-life, tempting consumers to make a purchase as soon as they’ve reached their destination. The campaign elements include interior strips to ensure that messaging is carried into another captive environment – the taxi interior.
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