Airport Ads® has renewed its contract with Kruger Mpumalanga International Airport (KMIA) and in the process strengthened its position as South Africa’s market leader in the airport advertising space. The contract has been renewed for another five years until June 2024, following on from the initial five-year concession agreement signed in 2014. The end result […]
Compensation Fund takes the bus
To create awareness for the Compensation Fund, the brand commissioned Transit Ads to implement a highly impactful 2-month campaign in both Johannesburg and Cape Town. The strategy included 45 branded Rea Vaya bus backs, 20 MyCiTi bus backs and a commercial flighted for 3 months on the national place-based digital television network Transit.TV™.
The bus rapid transport systems in both Cape Town and Johannesburg transport over 4 million and just under 2,5 million passengers per month respectively, which means that the branding and messaging had excellent exposure and frequency during its intense awareness burst.
Busses are moving billboards that move along the same route daily, multiplying visibility exponentially as the not only reach bus commuters, but also pedestrians and motorists on their daily commutes.
Coupled to the bus branding, Transit.TV™ reaches a captive audience of 13,2 million viewers per month. The television network features content interspersed with advertising and sponsorship messaging, all relevantly packaged to entertain, inform and successfully engage the audience.
Transit Ads™ has exclusive media rights to the IRT MyCiTi bus rapid transport system in Cape Town and exclusive rights to Rea Vaya’s Route 1B which includes the high-density areas of Soweto, JHB CBD, Braamfontein, Kingsway and Empire Roads.
The advertising investment opportunities presented by Rea Vaya and MyCiTi are in line with, and take advantage of, consumer growth, urbanization, infrastructure development and socio-economic shifts. The busses pass through high density areas that include universities, malls, business districts and residential, which means that messaging on these touchpoints has impact, frequency and positive effect.
Transit Ads offers an extensive portfolio of out of home solutions within the ever-expanding transit environment. For more information on how to effectively reach a wide-spread audience, contact Hugh Wilson on 0861 776 826 or hugh@lion-test-sites.co.za or contact us on Twitter @TransitAds_
You may also like:
Unlocking the potential of Out of Home in Africa
Africa is the second largest continent in the world with the second largest population. It has a vibrant growing media industry, with the largest Out of Home (OOH) market share in the world – more than double the global average. The inaugural Africa Forum held by the World Out of Home Organization (WOO) recently explored […]
Mall Ads implements campaign for Aromat
Mall Ads™ recently implemented a geographically targeted, highly successful campaign for seasoning mix Aromat at Kempton Parks’ Shoprite Centre in Gauteng. With the objectives of increasing brand awareness, sales and consumer affiliation, the campaign targeted shoppers on weekends when the mall experienced peak shopping times. Highly skilled professional promoters engaged and interacted with shoppers on […]