Johannesburg’s Lanseria International Airport, always a convenient gateway to Gauteng’s northern corridor, has become a strategic domination zone for brands. Johannesburg’s Lanseria International Airport, always a convenient gateway to Gauteng’s northern corridor, has become a strategic domination zone for advertisers (Image supplied) Johannesburg’s Lanseria International Airport (Lanseria) is on an upward trajectory. Passenger movements reached […]
Provantage leads the way in community empowerment with SocioTech partnership
In a show of support that reinforces its leadership in sustainability and social impact, Provantage is proud to announce a collective partnership with SocioTech, an organisation renowned for uplifting South African communities through innovative, grassroots-driven programmes. This partnership, spearheaded under Provantage’s Leap initiative, exemplifies the company’s commitment to creating lasting change in previously underserved communities across the country.
SocioTech has transformed lives across South Africa by empowering individuals to harness local resources and develop income-generating opportunities. Over the past year, SocioTech has achieved remarkable milestones, including 15,000+ contact sessions, engagement across 200+ villages, and empowering over 9,600 participants. These efforts have supported 2,400 agricultural producers and enabled 1,300 individuals to trade, fostering grassroots economic growth.
The partnership aligns seamlessly with Leap’s mission to drive initiatives that empower individuals and strengthen communities as well as integrate sustainability into Provantage’s operations.
Jacques du Preez, CEO of Provantage, remarked: “True success is measured by the change we leave behind. Through Leap, our partnership with SocioTech amplifies grassroots development, setting a foundation for sustainable growth in South Africa.”
Together, they are forging new pathways to sustainable livelihoods across South Africa.
SocioTech’s Broad-Based Livelihoods (BBL) programme is a testament to what can be achieved when communities are equipped with the tools and knowledge to build sustainable futures. By supporting SocioTech’s BBL, Provantage strengthens its position as a company that delivers both exceptional value and a legacy of impact.
Caroline McCann, co-leader of SocioTech, added: “Our mission goes beyond economic activity – it’s about restoring hope and resilience. Partnering with Provantage enables us to extend our vision to even more communities and showcase what we do.”
Through its alliance with Leap by Provantage, SocioTech is set to expand its reach and amplify its impact, bringing tools and resources to more communities.
Together, Provantage and SocioTech are shaping a brighter, more resilient future for South Africa. For more information, visit www.sociotech.co.za.
You may also like:
Pearl Valley at home with Airport Ads®
Western Cape residential estate Pearl Valley is promoting its idyllic lifestyle through various Airport Ads® platforms within the Cape Town International Airport precinct. Described as the epitome of golf and luxury living, the estate boasts among other benefits, a signature Jack Nicklaus golf course. The brand has selected the high foot traffic volume arrivals corridor […]
IRT Media retains media rights to MyCiTi network for 11th year
IRT (Integrated Rapid Transport) Media, part of the Provantage family, has been awarded the exclusive advertising and media rights for the City of Cape Town’s highly successful MyCiTi Bus Rapid Transit (BRT) service for the 11th consecutive year. This achievement reinforces Provantage’s status as a dominant force in Out of Home (OOH) media. Launched in […]