Hollard Insurance is already an eye-catching brand, thanks to the bright purple that dominates its marketing collateral, and now it has gone a step further with a cleverly conceived special build out of home campaign with Street Network. Specifically, Hollard has tapped into the obsession that modern-day consumers have with all things digital and developed […]
Airport Ads® implements nationwide campaign for Telkom
Airport Ads® has implemented a highly visible, targeted, national campaign for Telkom’s Free Me offering.
With the primary target consisting of business and leisure travellers, the creative appears on strategically placed static sites across various regional airports – Lanseria International Airport, Bloemfontein Airport, Upington, George, East London and Port Elizabeth – which are regularly frequented by this audience.
Modern business travellers and tech-savvy passengers view travel as a necessity, not just a luxury. They fly regularly for both business and leisure and are highly perceptive to advertising within airport precincts. In fact, research shows that they expect to see B2B advertising within this environment*.
While they experience high dwell times in airports, travellers engage with both static advertising and their mobile phones. The Telkom creative encourages this audience to go online and find out more through a call to action that reads: search Telkom FreeMe. The result is a campaign that is visible, engaging and highly effective.
To communicate your brand message to a captive, upper LSM audience of purchase decision-makers, contact airportads@lion-test-sites.co.za or go to www.provantage.co.za/Airport-Ads or connect on Twitter @AirportAds_
*Sources: HVS Global Hospitality Services 2013, Marketing interactive 2015, Financial Times 2014, Airport Trends 2014, The Power of Influence 2013, Reuters 2014, Luxury Society 2014. Traveller Insights 2013.
You may also like:
MTN Business ‘goes’ directly to target audience with national Airport Ads campaign
MTN Business has placed its trust in Airport Ads to deliver a targeted, upper income audience, and rolled out a national multi-site awareness campaign that speaks directly to small business owners. The leading network has booked multiple holdings at South Africa’s 12 airports for a period of six months, with creative executions across a multitude […]
Sharjah Airport Authority awards commercial advertising management to Provantage
Sharjah Airport Authority (SAA) has signed an agreement with Provantage Media Group (PMG), which specialises in commercial advertising at international airports. PMG will manage the advertising spaces at Sharjah Airport for eight years. The agreement was signed by HE Ali Salim Al Midfa, Chairman of Sharjah International Airport Authority, and Jacques du Preez, Founder and […]