Mall Ads™ is pioneering the move to finding effective solutions through which retail landlords can benefit from non-GLA (non- gross lettable area) revenue streams and unlock opportunities for effective OOH campaigns within the mall environment. John Faia, General Manager of Mall Ads™ explains how. After we launched Mall Ads™, our research showed that there is […]
Big, bold and bright: Outdoor Network boosts digital presence in Johannesburg with new large format full-motion digital site
Providing advertisers with impactful ways to engage with audiences, Outdoor Network, a division of Provantage, adds a fourth large format LED to their digital billboard network. Located on the main arterial Beyers Naude Drive, this signature digital site is in a prime location to target an affluent and professional audience with a unique reach of 319 255 and an impression of 1 530 260 (ROAD 17/18/19).
Measuring 4.5m x 18m, this large fully animated screen, is optimally placed to attract the attention of audiences travelling from N1 on Beyers Naude off-ramp and incoming traffic from Randpark Ridge and Honeydew areas. Situated between two large shopping centres, Cresta and Heathway shopping centres, other key points of interest on route include convenience retail centres, schools, automotive dealerships, and fitness centres. By capturing audiences on their daily journey to work, school, shopping and home, this site allows for creative impact that are contextually relevant along the audience journey.
“With this new high-resolution digital billboard, advertisers and brands have an opportunity to showcase their creativity and increase the potential for highly targeted advertising campaigns” says Wil Vlok, Group Sales Executive for Provantage. “Our new full-motion affords advertisers creative impact to engage high income customers at a prime location.”
The new screen complements Outdoor Network’s existing 19 digital billboard portfolio that stretches across South Africa to allow brands to stand out. “As we continue to invest in scaling our digital portfolio, the addition of our new large format screen further strengthens our ability to offer advertisers with unmissable advertising opportunities” says Thulani Dumakude General Manager for Outdoor Network. “Key to our digital expansion is our focus on digitisation within untapped high concentration audience areas, that offers high quality digital access to audiences” he adds.
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