Peter KohlÖffel, ProActive™: Head of Sales – Africa, unpacks extended ProActive™ services now available to brands and marketers wanting to engage their audience and increase sales. As a leading activations agency in Africa, with our recent expansion both in footprint and capacity, what we discovered is that it is often difficult for brands and products […]
Coke engages consumers with Airport Ads® at Polokwane International Airport
World number one soft drinks brand Coca-Cola has commissioned Airport Ads® to implement its ‘Enjoy the Feeling’ campaign at Polokwane International Airport, making it one of the very first brands to take advantage of advertising opportunities available at the airport. With its close proximity to the SADC region, modern infrastructure, superb facilities and professional service offerings, Polokwane International is recognised as the “Gateway to Africa”.
The campaign is visible within the airport precinct on the Airport Ads® classic platform, which is ideal for large format, high impact brand engagement. Measuring up to 4m in height and 5,6m in length, the campaign makes a bold statement in the arrivals corridor. It is estimated that in the coming year 80,000 passengers are scheduled to be processed through the airport. In order to maximise its reach and engagement with this highly desirable audience, the campaign is scheduled to draw the attention of passengers over an extended six-month period, running from October 2016 through to April 2017.
“With further scheduled flights to be introduced in December, the airport is set to show a solid, steady increase in passenger numbers. For advertisers looking to deliver brand messaging to upper income business and leisure travellers, Polokwane International Airport offers the ideal environment,” says Mzukisi Deliwe, spokesperson for Airport Ads®.
“Airport Ads delivers high traffic volumes of upper LSM consumers in a captive, exciting and dynamic environment. These consumers are in an acquisitive state of mind, creating maximum impact for FMCG brands such as Coca-Cola,” concludes Deliwe.
Airport Ads® offers advertisers integrated marketing solution at 13 regional and international airports. For more information on how Airport Ads® can take your brand to new heights, contact airportads@lion-test-sites.co.za or call 0861 776 826. Follow us on Twitter @ProvantageSA or go to www.provantage.co.za for more detail.
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